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Volume Pricing

Volume Pricing is an eBay feature, available to all eBay Store subscribers, providing tiered discounts to buyers. The discounts, set by you, are offered to buyers when purchasing 2, 3, or more items that you’ve chosen to opt-in to a Volume Pricing campaign in the one transaction.

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What is Volume Pricing?

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Volume Pricing is a an eBay feature, available to all eBay Store subscribers, providing tiered discounts to buyers. The discounts, set by you, are offered to buyers when purchasing 2, 3, or more items that you’ve chosen to opt-in to a Volume Pricing campaign. You can set a campaign based on individual SKUs, multi SKUs, item IDs, categories, or all of your inventory. You can also choose to set multiple campaigns to offer different tiered pricing for different items, or groupings of your inventory.

For example, if one item is priced at $10 and a buyer purchases multiple quantities of that item, they’ll receive a tiered discount; two for $8 each, or three for $6 each and so on.

The more they buy, the more they save. The discounts are set by you so you’re in complete control.

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Increase your sales by up to 23% on eligible listings*

*A 5000 listing test on eBay.com from 15 July - 8 September 2018 revealed a 23% uplift in the order size.

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How Do You Benefit?

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Sell more

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eBay sellers on our US site have experienced a 23% uplift in sales from using Volume Pricing*.
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Save more

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Increasing your average cart size means you can reduce the overall cost of fulfilment per item.
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Grow more

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The savings are clearly highlighted to buyers, encouraging bulk purchases from you over your competitors.
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Tip

You can measure the success of your campaigns in the same way as other Promotions Manager tool on the ‘Manage promotions’ page.

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*A 5000 listing test on eBay.com from 15 July - 8 September 2018 revealed a 23% uplift in the order size. Individual results may vary. eBay does not guarantee that each seller will experience the same lift.

New Updates

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1. Multi SKU functionality
 

2. Simpler, faster, and easier way to add inventory

 

3. New modes of selection

  • Select items - Add up to 500 items to be applied for a Volume Pricing promotion
  • Create rules - You can now select your inventory based on price range and category, you also have the option to exclude certain items from the categories selected.

 

 

 

4. Saving drafts

You now have a 'Save for Later' option creating a draft promotion to compete at a later time.

 

5. Editing promotions

  • Active - You're able to edit the offer name, inventory, and end date/time of Active promotions in your promotions dashboard
  • Draft or Scheduled  - You're able to edit the entire promotion if it's in Draft or Scheduled status

 

 

Last updated: 1 May 2019

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How to Begin

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Getting started with Volume Pricing is easy and can be done in three simple steps:

1. Head to your Promotions Manager, and select ‘Volume pricing’ from the ‘Create a promotion’ dropdown.

 

 

2. Set your tier discounts and add the multi-quantity SKU or item IDs you’d like Volume Pricing to be applied on.


Please note:

  • We’d recommend you group similarly priced items into individual campaigns to make sure that buyers receive a discount proportional to the amount they’re spending.
  • If you enter a duplicate ID, the duplicate will be removed. The duplicate will not be counted towards the total.

 

3. Set your discount period, click ‘Launch', and you’re good to go!

 

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Managing Volume Pricing

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On your Promotions dashboard, find the volume pricing that you want to manage, using the actions drop down you can Pause or View an active promotion, ResumeDelete or View a paused promotion or Delete an ended promotion.

When you Pause an Active promotion, the discount is no longer visible to buyers and will not be applied in cart. You can restart your promotion at any time by choosing Resume from the Action drop down.
 

 

 

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