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Store packages and pricing

eBay Stores offer 3 different subscription levels; Basic, Featured and Anchor. Each Store level has a different monthly subscription fee and different benefits and features such as discounted final value fees, free listing entitlements and advanced reporting. Use the information on this page to help choose the Store that’s right for you.

Topics we'll cover

UNDERSTANDING STORE FEES AND DISCOUNTS

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To help you choose a Store, consider the volume of listings and sales you make each month, the price your items sell for and the main categories you sell in.

Use the table below to compare the different Store package costs.

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  Private seller - gst inclusive business seller - gst exclusive** business seller - gst exclusive** business seller - gst exclusive**
  STANDARD EBAY FEES (NO STORE) BASIC STORE PACKAGE FEATURED STORE PACKAGE ANCHOR STORE PACKAGE
Monthly Subscription Fee N/A $24.95 $54.95 $549.95
Tier 1 Final Value Fees* 10.9% 6.0% 5.4% (10% discount compared to Basic Store) 4.8% (20% discount compared to Basic Store)
Tier 2 Final Value Fees* 10.9% 8.0% 7.2% (10% discount compared to Basic Store) 6.4% (20% discount compared to Basic Store)
Tier 3 Final Value Fees* 10.9% 9.5% 8.55% (10% discount compared to Basic Store) 7.6% (20% discount compared to Basic Store)
Monthly Free Listing Entitlement (exclusions apply) Up to 40 auction-style or fixed price listings Up to 600 fixed price listings or auction-style listings in the Collectables category Up to 1,500 fixed price listings or auction-style listings in the Collectables category Up to 250,000 fixed price listings or auction-style listings in the Collectables category
Auction Insertion Fee

$1.65 (under $100)

$3.85 (over $100)
 

$3.00

 

$3.00

 

$3.00

 

Auction Insertion Fee within Collectables Category (applies once monthly free listing limit exceeded) N/A $1.00 $1.00 $0.05
Fixed Price Insertion Fee (applies once monthly free listing limit exceeded)

$1.65 (under $100)


$3.85 (over $100)

$0.50


$0.05 for Media categories

$0.20


$0.05 for Media categories

$0.05

Add Buy It Now to an auction FREE $0.50 $0.50 $0.50
Other Listing Features FREE scheduled listings in most categories
$2.20 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
Seller Hub FREE FREE FREE FREE
Final Value Fee Cap $440.00 $400.00 $400.00 $400.00
Other Benefits    

 

$100 monthly credit for Promoted Listings


*The final value fee is calculated as a percentage of the item sale price plus postage and handling charges. We've created three tiers to help you easily identify which final value fee applies to you depending on the category you sell in.

Tier 1 Items sold for $250 or more in the following categories - Home Appliances; Cameras; Computers; Electronics; Home Entertainment; Phones; and Video Game Consoles.
Tier 2 All remaining categories (excluding Tier 1, Tier 3, vehicles & classifieds) and Home Appliances sold for less than $250.
Tier 3 Clothing, Shoes & Accessories; Health & Beauty; Jewellery & Watches; Media; Collectables; and items sold for less than $250 in the following categories: Cameras; Computers; Electronics; Home Entertainment; Phones; and Video Game Consoles.
 
 

**If you're a business customer and are registered for GST, you can get a GST exemption if you register your Australian Business Number (ABN) with eBay. Register your Australian Business Number (ABN) with eBay.

 

Other things to note about final value fees:

  • When you list an item in two categories which have different final value fees, the higher final value fee will apply when your item sells.
  • We may apply additional final value fees in either of the following circumstances:
    • If your account doesn't meet our minimum performance standards at the time of sale, your final value fees will increase by 2% for sales in all categories. You can check your current seller performance level in your Seller Dashboard.
    • If your rate of 'Item not as described' returns is evaluated in your service metrics as Very High in one or more categories, your final value fees will increase by 2% for sales in those categories. You can view your service metrics by going to the Performance tab in Seller Hub.
    We'll indicate which listings are subject to this additional fee on your Account Summary.
 
 
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IMPORTANT

If you cancel or downgrade your monthly subscription in the first month you will be billed for that and the next month. Cancellations at any other time will be billed to the end of that month. See the full Stores subscription terms.

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COMPARING STORE FEATURES

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Our Store subscription packages come with a range of marketing and sales tools, including Seller Hub, Promoted Listings and Promotions Manager, to help you grow your business. Read more about the features available.

To see which store package suits you best, check out our Fee Illustrator Tool.

 

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NEXT STEPS

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Once you've successfully set up your selling account and chosen your Store package, we'll take you through a simple step-by-step process to name your Store, describe your Store, and choose your Store design. Once you’ve done this, any listings you create will appear in your Store automatically. If you have active listings before you open your Store, they'll appear within 24 hours of opening your Store.

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IMPORTANT

If your seller performance level is below standard, you won't be able to open a Featured or Anchor Store, and your final value fees will increase by 2%.

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