Think of your eBay Store as a physical store – how you display your products and arrange them is up to you. The more attractive the presentation, the more likely buyers will visit. You can organise your items within your custom Store categories, select items to feature, put items on sale and set your Store to holiday mode. Simply go to Manage My Store in My eBay to start managing your store.
Make it easier for customers to navigate your Store and find items by using your own category structure. You can create up to 300 categories with up to three levels (e.g. Sporting Goods > Golf > Balls). Your categories can be unique - they don't have to match eBay's category structure.
Here are some tips to get you started with category organisation:
If a category doesn’t have any listings, it won't appear in your Store and any listings that are not assigned to a Store category will appear in a category named "Other items".
SELECT ITEMS FOR YOUR FEATURED LISTINGS
Showcase products in your Store by using featured listings. These items are displayed with bigger photos, giving them prominence on the page. You can also set your Store to automatically feature items that are ending soon or set to feature your newest listings.
Simply click Edit Store, and then Featured Listings in Manage my Store.
PUT ITEMS ON SALE
Having a sale is a great way to shift products. Hold a seasonal sale, a category-specific sale or simply a clearance sale. You can create different types of discounts through Markdown Manager or Promotions Manager.
You'll find all the tools you need to manage your Store in Marketing tools in Manage My Store.
PLACE YOUR STORE ON HOLIDAY
If you’re going on holiday there's no need to end your listings. Simply turn on your Store's holiday settings to include these automated features:
To turn on your Store's holiday settings, go to your Messages page and click Change settings on the top right side of the page. Here you can also turn on your out of office response to let people who try to contact you know you’re away.
You'll continue to be charged the normal fees (such as your Store subscription fee and any listing-related fees) while holiday settings are on.