Benefits of an eBay Store

We offer three eBay Store tiers - Basic, Featured and Anchor. Which one is right for you depends on how much you sell, and how you plan to grow your business.

There are many benefits to having an eBay Store:

  • Inclusive fixed-price listings 
  • Powerful tools to create a storefront that captures your brand 
  • Create a custom web address to drive traffic to your Store 
  • Set custom categories that best represent what you sell 
  • Detailed monthly Business Performance Reports to
  • Marketing and promotional tools to help you sell more

Stores
Quickstart guide

Quick Start Guide

Setting up an ebay store

Setting Up An eBay Store

Stand Out from the crowd

Stand Out From The Crowd

eBay Store Levels

Which Store level is right for you depends on how much you’re selling, in which categories you list, and how you plan to grow your business. 

Fees below are excluding GST. If you sell as a business, and are registered for GST, you can get a GST exemption if you register your Australian Business Number (ABN) with us.

 

No Store

Basic Store

Featured Store

Anchor Store

Monthly Fee 

N/A

$24.95

$54.95

$549.95

Tier 1 Final Value Fees*

Transactions where the buyer paid $250 or more in the Home Appliances or Technology Devices categories. 

10.9% 

6.0%

5.4% 

4.8% 

Tier 2 Final Value Fees

Transactions in all categories excluding Tier 1, Tier 3, Vehicle Parts and Accessories, Vehicles and Classifieds

 

10.9% 

8.0%

7.2% 

6.4% 

Tier 3 Final Value Fees

Transactions in Technology Accessories, Fashion, Collectables, and Media categories. 

10.9%

9.5%

8.55%

7.6%

Vehicle Parts & Accessories 

10.9%

8.8%

8.0% 

7.2%

Inclusive Monthly Listings (exclusions)

Up to 40 fixed-price or auction listings

Up to 600 fixed-price listings or auction listings in the Collectables category

Up to 1,500 fixed-price listings or auction listings in the Collectables category

Up to 250,000 fixed-price listings or auction listings in the Collectables category

Auction Insertion Fee 

$1.65 (under $100)

$3.85 (over $100) 

$3.00

$3.00

$3.00

Auction Insertion Fee in Collectables category (applies once monthly listing allowance is exceeded, or to list in a second category)

N/A

$1.00

$1.00

$0.05

Fixed-price Insertion Fee (applies once monthly listing allowance is exceeded, or to list in a second category)

$1.65 (under $100)

$3.85 (over $100)

$0.50

$0.05 for media categories

$0.20

$0.05 for media categories

$0.05

Add Buy It Now to Auction 

Free in most categories 

$0.50

$0.50

$0.50

Other Listing Features

Free scheduled listings in most categories

$2.20 subtitle 

Free scheduled listings in most categories

$2.00 subtitle 

Free scheduled listings in most categories

$2.00 subtitle 

Free scheduled listings in most categories

$2.00 subtitle 

Final Value Fee Cap 

$440.00

$400.00

$400.00

$400.00

Other Benefits 

N/A

N/A

N/A

$100 monthly credit for Promoted Listings

 *We calculate final value fees as a percentage of the item sale price, plus shipping charges. We’ve created three tiers to help you identify which final value fee you’ll pay by category.

Things to Keep in Mind

  • Cancelling or downgrading your Store: If you cancel or downgrade your monthly subscription during the first month, we’ll still bill you for that month, and the next month. We’ll bill cancellations at any other time at the end of that month. 

eBay Stores Subscription Terms of Service

  • Below Standard sellers: If your seller performance level is below standard, you won’t be able to open a Featured or Anchor Store.

Cat and Class Updates