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Podcast Series: eBay + Silicon Paddock

eBay has teamed up with Start Up Daily’s new initiative, Silicon Paddock to bring you a short podcast series to help connect small and medium rural businesses with the tools and expertise to launch and grow their online businesses in Australia and globally.

Topics we'll cover

Why Silicon Paddock?

Launched this year, Silicon Paddock was born and bred in Wagga Wagga, NSW after the Start Up Daily team discovered the growing number of rural based entrepreneurs in Wagga as well as other rural parts of Australia. This partnership will help connect small and medium rural businesses with the tools and expertise to grow their online business in Australia and globally.
 
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'Always On' - A Podcast Series

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The definitive guide to launching your own online venture, presented by eBay and Silicon Paddock
The digital economy along with the roll-out of the National Broadband Network has created a wealth of new opportunities for the 1.3 million small and medium sized businesses throughout regional Australia.
 
It is time for rural business owners to get their company online and begin to adopt a 'think global' attitude. But that is easier said than done, in fact many of these rural businesses have been owned by multiple generations of the same family - it's a culture shift that takes a minute. 
 
Narrated by Nicole Kersh, one of Australia's pioneers of online business sector; Always On aims to serve as the definitive guide to getting your business online and on the world stage. 
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Episode One: The Opportunity Economy

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In this episode of 'Always On' Silicon Paddock take a look at the eBay opportunity. They talk with Gary Elphick from Disrupt Sports about how he’s using eBay to grow his business and Gina Baldassarre chats to Meg English from eBay about the growing phenomenon of eBay millionaires.
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Episode Two: Regional Australia Going Global

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In this episode, Silicon Paddock talk to long-time eBay seller Nathan Huppatz about where to start looking for the perfect product. We also learn that technology is trumping the tyranny of distance when we chat with Tasmanian Sellers, Ivory and Deene who export goods from their online channels to over twenty different countries.
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Episode Three: Integration is not a Dirty Word

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Integration, put simply, is the linking of one thing to another. Like linking your retail store to eBay. In this episode Silicon Paddock talk to eBay sellers Kristy Withers from Incy Interiors and Claire Morazzano from Luumo Design about how they use various integrations between eBay and their online stores for a more efficient day-to-day operation.
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Episode Four: Building a Brand Online

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In this episode we look at what it takes to stand out in a crowded market and build a brand online. We speak to veteran eBay seller, Nathan Huppatz about his company Costumes.com.au and talk to eBay's General Merchandise Category Lead, Doug Mitchell about getting found on the eBay platform.
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