International Selling

With worldwide ecommerce sales expected to grow to $6.54 trillion (USD) by 2022, selling internationally on eBay is a great way to grow your eBay business and increase your sales potential.

Selling Internationally on eBay allows you to:

  • Gain access to millions more customers : eBay is a global marketplace with 187M buyers in 190 countries. Expanding your reach by selling internationally means reaching more buyers and increasing your sales potential

  • Diversify your business: Se lling internationally reduces your dependence on your local market and allows you to take advantage of trends and product seasonality in different countries.

  • Save time and still grow your business: eBay will do the work of driving traffic to your listings on global sites. eBay’s global presence means much of the work to attract buyers is done for you!

How to Begin Selling Internationally

There are two ways to sell internationally on eBay: Basic or Advanced.

Basic International Selling

If you’ve never sold internationally before, but want to give it a try then Basic International Selling is for you. It allows you to make your inventory available on eBay sites across the globe without having to manually re-list them in each region.

Basic International Selling is when you make your existing listings on ebay.com.au available to international buyers. As shown on the right, International buyers will see that while your location is Australia, postage is available to their country.

How to Set-up Basic International Selling

Simply enable international postage when creating a listing on the eBay Australia website or app. As seen on the right, you have the option of choosing either calculated postage based on buyer location or flat rates for postage for all buyers.

Buyers on eBay’s international sites may then see your listings in their search. If they purchase an item from you, you’ll post this to them as usual.

To enable international shipping on existing listings , simply select the desired listing and click revise your item , where you can adjust Postage details as shown on the right.

From more information on international shipping options and costs, please refer to the International Postage section below.

Why Try Basic International Selling?

Basic International Selling is the easiest way to reach eBay’s global customer base. Here are some of the best benefits of enabling international shipping:

Instantly increase exposure:

Your listings will appear in advanced search results in countries you choose to ship to. They may also appear in default search results, but that is not guaranteed. 

Pay no extra fees:

When Basic International Selling, you pay the usual eBay.com.au insertion fees and final value fees for a listing, no matter where the buyer is located.

Automatic translation (where supported):

Where available, item titles will be translated to the local language and prices will be converted to local currency.

Enjoy easier listing and inventory management :

Compared to advanced international shipping, basic international selling is less effort and inventory can be managed more easily. 

Fees You’ll Pay

For Basic International Selling, you pay the same fees as you would a domestic sale on the AU site. You won’t be charged extra insertion fees for listings that appear on international sites.

Advanced International Selling

If you have a greater budget to reach more eBay buyers and increase your conversion, then Advanced International Selling is for you. You’ll have the advantage of listing directly on multiple eBay sites and unlocking a global customer base.

Advanced International Selling is when you offer your items in specific global markets by listing directly on each local site, such as ebay.com (United States), ebay.co.uk (United Kingdom), ebay.fr (France), etc.

Why Try Advanced International Selling?

Listing items directly on international eBay websites is the best way to sell internationally. Here are some of the key benefits:

Gain greater in-market visibility

Unlike Basic International Selling, for each international eBay site that you list on, your products will appear in default search results in the exact same way a domestic seller’s products  would appear

Tailor your listings to suit each market

On each site you can separately adjust the pricing and translate item descriptions to appeal to local buyers

Access local seller tools to promote inventory

Having direct listings on an international eBay site means you also have access to all their selling tools

How to Set-up Advanced International Selling

Use your existing eBay.com.au credentials to login to international eBay websites (e.g. eBay.co.uk) and then tailor your Australian listings for local markets.

You will manage your inventory and listings on that site, similar to how you would on your Australian site. You will also be able to view your listings on other international eBay sites via your Australian site. If a buyer makes a purchase, you will ship to them as usual.

Benefits of directly listing on international eBay sites include:

  • You can create separate listings for each eBay site
  • Tailor your pricing to suit each market
  • Your listings will have higher visibility as they will appear in the search results on those local sites
  • Y ou can translate item descriptions into the local language and appeal to more buyers
  • You only pay the applicable selling fees for that country (and not eBay.com.au)

From more information on international shipping options and costs, please refer to the International Postage section below.

Tools for advanced International Selling: eBaymag is a free tool developed by eBay to list your items on 7 eBay sites.

eBay Store Subscribers have access to one platform to post listings on eBay international sites, manage orders and optimize shipping. Use eBaymag to:

To manage your listings

Import existing eBay listings or create new ones — one by one or in bulk

To sell items abroad

List items on 7 eBay sites: ebay.co.uk, ebay.com, ebay.fr and others. Your listings will be translated into the appropriate language automatically

To coordinate orders & shipping

Combine items into a single shipment or split items into multiple shipments in a way that is good for both you and the buyer

Still have questions?

If you need more information about eBaymag, consult the FAQ page or the eBaymag Help Center.

Try eBaymag

Fees You’ll Pay

For Advanced International Selling, you pay the selling fees applicable to each international eBay site on which you list.

If you choose to pay for a store subscription on each site, your fees will depend on your store tier. For more information on store subscriptions for each country, please refer to the links below:

United States

United Kingdom

Canada

Germany

France

Spain

Italy

If you don’t want a store subscription on the international sites on which you decide to list, the following table shows the final value and insertion fees applicable on each international eBay site.


eBay site  Final Value Fees  Insertion Fees (Most Categories)
US 10% (cap USD 750)
200 free/month, then $0.35 USD per listing
UK
10% (cap GBP 250)
1000 free/month, then 35p per listing
CA
10% (cap USD 750)
200 free/month, then $0.30 USD per listing
DE
10% (cap EUR 199)
320 free/month, then 0.50 EUR per listing
FR
8% (cap EUR 200)
150 free/month, then 0.35 EUR per listing
ES
10% (cap EUR 200)
50 free/month, then 0.35 EUR per listing
IT
10% (cap EUR 200)
150 free/month, then 0.35 EUR per listing


The fees referred to above are subject to change. For more information on current fees, category pricing and additional listing upgrades please refer to the links below:

United States

United Kingdom

Canada

Germany

France

Spain

Italy

International Postage

Check out our postage options page on the Seller Centre to see which carriers offer international postage. 

You can also visit the AusPost site for a guide to international posting.

The following table outlines the current international shipping rates for AusPost as of April, 2021. You can find any updates to this rate card on the AusPost website .

International Postage Labels

eBay has created an easier way to ship internationally when you purchase and print.

For more information, visit our International Postage Labels page.

Helpful Links

Shipping Your Orders
Optimising Your Inventory

Find out more about customs considerations when you ship internationally.

Learn more

More Helpful Links

eBay Tax Policy
VAT Obligations in the EU/UK
VAT Obligations in FR
International Selling Policy
International Trading Policy

Buyers and sellers must follow all tax laws and regulations that apply when using our services.

Learn More

Restricted Items in Each Country

While you can sell almost any item on eBay, maintaining the safety of our community is a responsibility we take very seriously. For this reason, and to comply with legal restrictions, some categories of products are restricted, or completely banned from being listed.

Restricted items differ from country to country. If you're not sure if an item you're intending to list is allowed in a certain country or not, choose the relevant country from the list below to find out.

United States 

United Kingdom

Canada 

Germany

France

Spain

Italy

FAQs

1. Do I need to worry about international/indirect or additional taxes?

In certain cases, if you’re selling in countries where VAT/GST/Sales tax applies, eBay will collect any applicable charges for you. These will be added for the buyer at the point of checkout. 

This applies to countries like NZ, UK, Norway and some US states.

For more information, visit our Tax Policy page.  


2. Do I need to worry about import charges for other countries?

Similar to international tax policies, buyers will be responsible for paying import fees - sellers can’t include them in the item’s purchase and postage price. Make sure to let international buyers know this in your listings. 

You can read more about this on our Taxes and Import Charges page.

You can also visit the Austrade site to learn more about applicable duties and taxes in global markets.


3. Will I be paid in the buyer’s local currency or Australian dollars?

When you sell items on an international eBay site, eBay may convert your funds to a different currency in order to collect amounts owed by you to eBay, or to payout funds due to you.

For example, if your registered address is in Australia and you create a listing on eBay.de for which fees are due (such as insertion and/or optional listing upgrade fees), eBay will convert your funds from AUD to EUR using the transaction exchange rate applicable at the time of listing, in order to collect these fees. When the item sells on eBay.de, eBay will calculate your payout amount by converting the sales proceeds from EUR to AUD using the transaction exchange rate applicable at the time of the sale.

For more information, visit our Fees page.