Unlock Your Full Potential

Selling internationally with us represents a world of opportunity. Over 180 million people shop on eBay globally, and we’ve built our technology and platform to enable sellers around the world to tap into this network. 

Last year, Aussie eBay sellers exported to 153 countries. Over 80% of Australian eBay sellers have sold internationally,* compared to just 5% of registered businesses in Australia.** Our biggest export markets are the US, the UK, Germany, and New Zealand. 

To sell internationally, you’ll need to: 

  • Have an eBay account in good standing
  • Have at least 10 Feedback points earned as a seller
  • Have had your first successful sale more than 90 days ago
  • Meet the selling requirements of the sites where you want your listings to appear

Before you can sell internationally you will need to accept the terms of our International Selling Agreement. You’ll also be subject to the policies on the sites you list on, including their buyer protection policies.

Diversify Your Risk

Selling internationally may allow you to spread risks and reduce dependence on your local market. Different markets experience different growth rates, and selling internationally may result in a balanced portfolio of overall growth.

You may also take advantage of the currency exchange. If the Aussie dollar is weak, you can capitalise on selling to markets where the currency is stronger, potentially making your products more attractive to international buyers.

Selling Internationally

How to Sell Internationally

Offer International Postage
To make your domestic listings available to global buyers, add an international postage option. Buyers in countries you’ve selected can see that postage is available to them, even though your location is Australia. Listings will be in your native language.

If you’re selling internationally for the first time, this is a great way to start. You may choose to begin by offering international postage to English speaking countries like New Zealand, the US, the UK, and Canada. 


List on International eBay Sites 
You also have the option to list directly on our international sites. You may find this easier and more efficient, as you can target specific countries and find opportunities for your products overseas.You may find that certain brands and products have more of an appeal to certain markets.


To list on our international sites:

  1. Head to your preferred eBay international site and login.
  2. Under ‘Domestic shipping’, select your preferred shipping method.
  3. Finally, select your preferred tracked postage service.


We may require one or all of the following:

  • Multiple IDs
  • A Store subscription 
  • Translation support (eg. Google Translate, WebInterpret)
  • Bulk listing support
  • 3rd party deployment support

Global Seller Performance Standards

If you sell internationally - we measure your performance across up to 4 regions, which we display on your Seller Dashboard:

  • UK and Ireland
  • United States 
  • Austria, Germany, and Switzerland 
  • Global 

Australia is considered to be in the ‘Global’ region. Each transaction counts towards only one region, based on where the item is posted to, rather than where the buyer is registered. 

Sellers with an Anchor Store on eBay.com.au can get free or discounted insertion fees on many of our international sites. You can also become an eBay Top Rated Seller in each region, based on your transactions with buyers in those countries. Learn about qualifying for eBay Top Rated Seller status and eBay Premium Service on other eBay sites.

We offer extra protections when you sell to emerging markets in our Global region: 

  • Late deliveries won’t count against your late delivery rate metric, as long as you let us know the item has been dispatched on time, and make it right with the buyer if any problems occur. 
  • We’ll remove negative or neutral Feedback caused by delivery delays, from buyers in these markets.

The following countries are classified as emerging markets within our Global region:

Afghanistan, Albania, Algeria, American Samoa, Angola, Anguilla, Argentina, Armenia, Azerbaijan Republic, Bangladesh, Belarus, Belize, Benin, Bhutan, Bolivia, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, (Democratic Republic of the) Congo, (Republic of the) Congo, Cook Islands, Costa Rica, Cote d’Ivoire (Ivory Coast), Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, French Guiana, Gabon Republic, Gambia, Georgia, Ghana, Greenland, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Indonesia, Iran, Iraq, Jamaica, Jan Mayen, Jordan, Kazakhstan, Kenya, Kiribati, Kyrgyzstan, Laos, Lebanon (South), Lesotho, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Nicaragua, Niger, Nigeria, Niue, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Romania, Russian Federation, Rwanda, Saint Helena, Saint Pierre and Miquelon, Senegal, Seychelles, Sierra Leone, Solomon Islands, Somalia, Sri Lanka, Suriname, Svalbard, Swaziland, Tajikistan, Tanzania, Thailand, Togo, Tonga, Tunisia, Turkey, Turkmenistan, Tuvalu, Uganda, Ukraine, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, Wallis and Futuna, Western Sahara, Western Samoa, Yemen, Zambia, Zimbabwe.


Get Started Selling Internationally

There are a few things to keep in mind before you start selling internationally.

Export laws and customs requirements

Listings and transactions must comply with applicable laws in both the country of the seller and the buyer. Each country has different laws and limitations and we recommend you understand these requirements thoroughly before you start exporting or listing internationally.

For more information, visit the Australian Customs and Border Protection Service

Tax requirements: 

Visit Austrade for information on tax for your business when selling internationally, or for assistance on key export markets and tips on how to expand your business outside of Australia.

International Duties and Taxes: 

Different countries have different duties and taxes. We recommend you include a clear statement in your listing reminding international buyers about customs charges, and seeking professional advice about your tax obligations.

Customer Service:

When you sell internationally, you’ll need to understand how to provide support for overseas customers, including:

  • How to deal with customer enquiries from different markets
  • Managing different time zones
  • Having timely response rates
  • Understanding communication differences
  • Having good escalation procedures
  • Tracking international deliveries

To create descriptions for items listed on non-English speaking eBay international sites, we recommend using translation sites such as WebInterpret or Google Translate.

Item Specifics and Descriptions:

Depending on the market you’re targeting, you may need to be aware of item specifications:

  • Sizing specifications (European measurements vs. US measurements)
  • Naming differences (water jug (Aus) vs. water pitcher (US))
  • Product differences (2 pin vs. 3 pin power adapters)

Item prices, eBay fees and postal fees for listings will vary according to the country you decide to sell to. To assist with calculating these differences, we recommend using currency conversion sites such as the XE Currency Converter and Travelex Currency Converter.

Excluding Countries from Your Listings

If you offer international postage, you may choose to exclude certain countries where you’re not willing to ship your items. There are a few ways to do this:

  • Set up business policies about postage, including excluded locations, and apply these to current and future listings.
  • When you list an item, select international postage locations and/or exclusions on the listing form – either ‘Worldwide’ or particular regions or countries.
  • Specify locations you don't post to in My eBay and apply these to all your current listings.
  • Select buyer requirements in My eBay to block buyers whose address is in a country you don't post to.

Selling Internationally

*eBay's The Opportunity Economy Report 2016
**Commerce 3.0: Enabling Australian Export Opportunities