Promoted Listings Express

Boost the visibility of your auction-style listings and reach new buyers by being featured in sponsored placements on eBay.com.au.

What is Promoted Listings Express?

Promoted Listings Express lets you boost visibility for your auction-style listings directly from your eBay app. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.


Promoted Listings Express is available to sellers using My eBay whose seller level is Above Standard or Top Rated with recent sales history.

Benefits for sellers

1
Reach the right buyers: Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.
2
Improve your chance of a sale: More visibility means more views, which increases your chances of a sale.
3
Pay one flat fee per item: With simple tiered pricing, you don’t have to worry about how to price your ad.

Getting started

Promote after listing
Promote from My eBay
Promote from item menu

If your item is eligible for Promoted Listings Express, you will see a page after you list your item that will let you promote your listing.

Promoted Listings Express FAQs

How much does it cost to promote my listings?

Promoted Listings Express lets you promote your listing for an upfront, flat fee . That fee depends on the length of your auction and the category you select when listing your item. You will see the fee clearly when you promote your listing.

Where do Promoted Listings Express ads appear?

Listings promoted through Promoted Listings Express will appear in sponsored ads on listing pages of similar listings.


Where can I review the charges for my campaigns?

Express ad fees will be listed on your Transactions page within the Payments sections in My eBay.


Why can’t I access from My eBay on desktop?

Currently, you can only access Promoted Listings Express from your eBay app. We are working on expanding access soon.

What is the eligibility criteria?

For your listings to be eligible for Promoted Listings Express, they need to meet all of the following criteria:

1. The listing is auction-style

2. The listing category isn’t Vehicles, Real Estate, Travel, or other select categories

For sellers to be eligible for Promoted Listings Express, you need to meet all of the following criteria:

1. You are a seller using My eBay

2. Your seller level is Above Standard or Top Rated

3. You have recent sales history

Will I receive a refund if the item doesn't sell?

As the fee is for the promotion of the item and not the sale, we don’t reimburse the Promoted Listings Express fee if an item doesn’t sell.