Promoted Listings

Learn more about Promoted Listings

Promoted Listings helps your items stand out among billions of listings across the eBay network and be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale.


Explore our campaign types to see which ones are best for you and your business.

Promoted Listings Express

  1. Promote auction items. Now you can boost visibility for your auction items with Express campaigns from your eBay app.
  2. Pay an upfront, flat fee. Your ad fee is based on the length of your auction and item category.
  3. Quick and simple. Promote your auction items in one click from your eBay app.
Learn more about Promoted Listings Express

Promoted Listings Standard

  1. Boost visibility. Listings in Standard campaigns can appear in sponsored placements across the eBay network.
  2. Only pay when you sell. You’re only charged when a buyer clicks on your promoted listing and purchases it.
  3. Guided set up. Take the guesswork out of advertising with our listing and ad rate suggestions.
Learn more about Promoted Listings Standard

Promoted Listings Advanced

  1. Target top of search. With Advanced campaigns, you bid for your listings to appear in the top spot of search
  2. Access advanced controls. Use keyword, budget, and bidding controls to target your ads.
  3. Only pay for clicks. You’re only charged when your promoted listing is clicked.
Learn more about Promoted Listings Advanced (Beta)