Promoted Listings
Boost the visibility of your eBay listings and reach new buyers by being featured in exclusive sponsored placements on eBay.com.au.
What is Promoted Listings?
Promoted Listings is a promotional tool exclusive to eBay. It helps your items stand out among millions of listings on eBay, so you can be in front of the right buyers at the right time.
Simply choose which listings you want to promote, set a competitive ad rate and your listings will appear prime placements on the eBay site. The best part is you only pay when your item sells.
Benefits of Promoted Listings
Seller success with Promoted Listings
Hear from Mark Chapman from Clean & Pure, and how Promoted Listings was a key tool for his success on eBay.
“It’s very simple, we just put the product on there, sponsor it, it sells. We actually use the fact that we come up in number one or two positions as a marketing tool for our other offline shops.”
3 ways to start promoting your listings
Promote your listings easily from the Listings tab in Seller Hub. First, filter your listings by Promoted Listings eligibility. Then check suggested ad rates from the customisable Promoted Listings column.
Promote your active listingsSetup your campaigns for success
Promote the right listings
When selecting which listings to promote, we’ll show you ‘Recommended Items; at the top of the listing selection flow for your campaigns. These recommendations are personalised and based on trends in the marketplace as well as historical performance.
Stay Ahead with Suggested Ad Rates
We calculate suggested ad rates based on a variety of factors including item attributes, seasonality, past performance, and current competition for each of your listings. These ad rates are designed to help you stay competitive and find the optimal balance between cost and performance for each of your listings.
Monitor Your Performance
Once you’ve set up your campaign, you can monitor your performance through the Performance Dashboard. You can see metrics including impression, clicks, sales conversion rate and fees in near real-time. You can also track your item-level sales data with sales reports, or download the data to an Excel file for further analysis.
Promoted Listings eligibility
Promoted Listings is available to eBay sellers in good standing with an established sales history, for fixed-price, single or multi-quantity listings in select categories.
You can see a step-by-step guide for launching your campaigns on the Promoted Listings Help Hub page.