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Product identifiers are unique product codes that must be included on listings in many eBay categories. Including product identifiers in your listing helps buyers find items quickly, on eBay and when using search engines.

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WHAT ARE PRODUCT IDENTIFIERS?

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Product identifiers include the item’s brand, manufacturer part number (MPN) and Global Trade Item Number (GTIN). These unique codes are typically found on labels or barcodes.

Most new, branded items have product identifiers. A Global Trade Item Number can be a Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN).

A brand must be valid and established otherwise for unbranded products, sellers should specify the Brand Value as ‘Unbranded/Generic’ instead of ‘Does Not Apply’. 

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IMPORTANT

From 14 August, new listings with missing MPN and/or GTIN information may not list. Good till' Cancelled (GTC) listings may not be relisted.

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REQUIRED PRODUCT IDENTIFIERS

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The following product identifiers must be added when listing new or manufacturer-refurbished items. This also applies to relisted, revised and Good 'Til Cancelled listings.

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  • The item's brand
  • Manufacturer part number (MPN)
  • Global Trade Item Numbers (GTINs) i.e
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  • Universal Product Codes (UPCs)
  • European Article Number (EAN)
  • International Standard Book Numbers (ISBNs)

Moving forward, ‘Does Not Apply’ is only to be used where a manufacturer has not assigned a GTIN for a product (for example, if you are making your own product).

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CATEGORIES THAT REQUIRE PRODUCT IDENTIFIERS

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  • Alcohol & Food
  • Baby
  • Books, Magazines
  • Business
  • Cameras
  • Clothing, Shoes & Accessories (Shoes only)
  • Computers/Tablets & Networking
  • Coins
  • Crafts
  • Dolls, Bears
  • Electronics & Home Entertainment
  • Health & Beauty
  • Home Appliances
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  • Home & Garden (Tools & Appliances only).
  • Industrial
  • Jewellery & Watches
  • Movies
  • Music
  • Musical Instruments
  • Pet Supplies
  • Phones
  • Sporting Goods
  • Stamps
  • Toys, Hobbies
  • Travel
  • Video Games & Consoles
  • Vehicle Parts & Accessories
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DID YOU KNOW?

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THE BENEFITS OF USING PRODUCT IDENTIFIERS

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  • Better visibility in eBay search and in search engines like Google or Bing.
  • To enable selection for eBay marketing emails, product reviews and merchandising.
  • A GTIN will allow your item to be discovered easily by international buyers.
  • You’ll list items faster with prefilled data like item specifics.
  • Better pricing advice and trending alerts. You'll be eligible to receive more accurate pricing guidance and trending pricing alerts putting you in a stronger competitive position.
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TIP

Check your listings for missing product identifiers. You can use eBay’s bulk listing and editing tool to update your existing listings.

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HOW TO ADD PRODUCT IDENTIFIERS TO YOUR LISTINGS

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Add product identifiers during the listing flow, or use your preferred listing tool such as the bulk listing and editing tool if you list larger amounts of items. Remember, you won’t be able to list or relist products unless product identifiers are added to your listings.

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