Express Your Brand

You don’t need a design agency or expensive image software. We give you easy-to-use tools - just add your own imagery to represent your brand or business. The key to a memorable brand is capturing what makes your business unique and having a clear understanding of your customers.

Learn how to start customising your eBay Store by: 

  • Choose the perfect billboard image
  • Optimise your Store description 
  • Create a consistent customer experience through branding

Getting Started

You’ve just subscribed to an eBay Store. Congratulations! It’s time to give it a name.

The name you choose determines your Store’s URL. For example, a Store called ‘Herman’s Hammers’ would have the URL ebay.com.au/str/Hermans-Hammers. 

You may want to include this URL in your marketing, so choose something short and sweet, that sums up what you sell. Consider using keywords related to your business, to help potential buyers find you in search engines. 

You can also register your domain name to automatically forward to your eBay Store.

If you’ve subscribed to a Store for the first time, get started with our Quick Store Setup. Otherwise, you can use Quick Store Tune-Up any time after subscribing, from My eBay > My Subscriptions > Manage My Store > Start Quick Store Tune Up. 

Both of these tools provide popular design and marketing recommendations. You can apply recommendations with one click, or edit fields to fully customise your Store. 

Once you’ve named, described, and personalised your Store, we’ll automatically add any new listings you create. If you have active listings before opening your Store, they’ll appear within 24 hours.

Designing Your eBay Store

To start editing, head to My eBay > My Subscriptions > Manage My Store > Store Design.

Choose a Billboard Image
Upload an image that best represents your brand and the products you sell. You can also use this space to advertise seasonal items or a special promotion - just be sure to review regularly and update when required.

Upload a Store Logo
This is the symbol that embodies everything about your brand. Keep it professional and simple.

Write a Store Description
This is your chance to tell buyers about you and your brand. Just like when you’re writing item descriptions, use keywords that clearly describe your Store and what you sell.

Myer Store

Theme and Display

Set up your theme and display from My eBay > My Subscriptions > Manage My Store > Marketing Tools.

Store Theme 
These are the main colours, fonts, and graphics that appear throughout your Store. Create a theme to complement your brand. If you're not sure where to start, try one of our pre-designed themes, which include professionally designed graphics and color combinations.

Left Navigation Bar Settings
Use this section to customise what appears in your left navigation bar. You can set custom categories to help buyers browse and find your items (more on this below). 

Listing Frame
A listing frame adds a special version of your eBay Store header and category navigation (with the first 30 categories from your Store) to the top of all your item descriptions. We’ll pick these category names up as additional keywords in search -- just listing them in your item description would be keyword spamming. 

The category navigation bar will automatically display the first 30 categories from your Shop. These category names are picked up as additional keywords for search purposes, whereas just listing them in your item description would be considered keyword spamming.

eBay Header Style (Featured and Anchor subscribers only)
Display either the standard eBay navigation bar or a smaller version that takes up less space.

Featured Items 
Use this space to highlight in-demand items or special promotions. We show featured items with bigger photos, and you can set your Store to automatically feature items that are ending soon or your newest listings.

Choosing Custom Categories

If you imagine your eBay Store as a supermarket, your categories are like the aisles and shelves. They’re your way to organise how you display your items to potential buyers.

You can create up to 300 custom categories and subcategories for your Store. Head to My eBay > Account > Manage my Store > Store Categories > Add category to get started.

For example, if you’re a seller of sporting goods and you want to create a category for your range of golf balls, you could go for Sporting Goods > Golf > Golf Balls.

You can add, rename, edit, move and delete categories on your eBay Store at any time, so feel free to experiment with ways to sell more. For example, if some of your golf balls were part of a sale, you could also add those relevant listings to your Sporting Goods > Golf > Spring Sale category.

Dyson Store

Tips for Choosing Store Categories

  • Group your listings according to brand, type and price.
  • Think like a buyer - how would they expect to find items in a physical store?
  • Create special categories to attract attention, like "New arrivals" or "Clearance”.
  • List items in two Store categories for free. 
  • Use Promotions Manager to set promotions by Store category - you could, for example, create a category for clearance items, and run promotions across that category.

Other Things to Keep in Mind: 

  • Each category name can have up to 30 characters.
  • A category won’t appear on your Store if there are no listings in it.
  • You can move listings from one category to another at any time.
  • Make sure you have enough listings in each category so they don’t feel empty.
  • Once you’ve set up your Store categories, you’ll need to manually place any existing listings in your desired categories.