Item Specifics

Item specifics tell buyers what you’re selling, and are crucial to your search visibility and sales.

About Item Specifics

Item specifics such as brand, make, model, size, colour and style are key to helping shoppers find your items on eBay. They match with the filters that buyers use to refine their search results so we can match you with the right buyers, at the right time. The more data you give us about what you’re selling, the better we can match your item with buyers in search.

To get the best results from your listings, add as many item specifics as you can and be aware of those that are required in your categories.

Item Specifics Requirements

To help you succeed, we’re continuing to expand item specifics requirements in certain categories. You will only be able to publish your new or revised listings in these categories, once you’ve filled out the required information.
Keep an eye out as we continue to expand these requirements, to see if your categories are affected.

View Required and Preferred Item Specifics in Affected Categories

Required and Recommeded Item Specifics

“Required” item specifics are necessary to successfully launch your listing.
“Recommended” item specifics help your listings be found easier by buyers based on their frequently searched terms.

Why Item Specifics Matter

Adding item specifics to your listings is crucial to your visibility and competitive ranking in search results, both on and off eBay. By adding required and recommended item specifics, you’ll benefit from:

Increased Search Visibility: Your listing will only appear in buyers’ filtered search results if you’ve added the matching item specific information to your listing.

Improved Search Ranking: Item specifics move your listings higher in search results, both on eBay and the other search engines we work with, like Google Shopping.

Connecting with the Right Buyers: When you provide item specifics, we can better connect you with buyers searching for your products.

Inclusion in New Buyer Experiences: By listing with Item specifics, your listings are included in new buyer experiences on the platform, so we can showcase similar items together, cross-sell, and suggest relevant inventory to buyers.

Adding Item Specifics When Creating Listings

eBay’s listing forms show you which fields are the most important to fill in and how complete your listing is. Simply enter a keyword-rich title when creating your listing and we’ll pre-populate many of the item specifics fields for you.

The lightning bolt meter lets you know how many more searches you will match with each additional item specific you add.

Update Your Item Specifics with Seller Hub Features

Overview tab – if any required item specifics are missing from your active listings, you’ll see a task prompting you to add them.

Listings tab – on your Active listings page, you’ll see a quick filter that shows how many of your active listings are missing required item specifics.

After you’ve clicked on the task or on the quick filter, you’ll see an Add item specifics link next to each listing in the Actions column.

A pop-up window will appear, which will allow you to add all required and recommended item specifics.