Promoted Listings is a paid advertising tool that you can use to promote your listings. It’s a great way to attract more buyers and gain a competitive edge. Ads are automatically created from your listings, which means getting started is quick and easy.
Promoted Listings is a unique cost per sale advertising tool that you can use to increase the visibility of your listings on eBay. It’s a great way to get more exposure, and if your item doesn’t sell, you don’t pay a fee.
By increasing visibility of your listings, you’ll reach more buyers who are actively searching for similar listings on eBay.
The position of your Promoted Listings in search results depends on three factors:
No sale, no fee!
A fee only applies when a buyer clicks your ad and purchases your item within 30 days.
*Promoted listings is currently available for fixed priced listings in selected categories. Promoted Listings fees are calculated based on the ad rate selected by the seller. eBay fees have been updated to include the Australian Goods and Services Tax (GST) of 10% from 1 July 2017. These fees are in addition to all standard selling fees and any other applicable fees as stated on www.ebay.com.au.
We provide the option to upload and manage listings in bulk if you have large quantities of data. Read the FAQs on this page for more information.
These category trends are updated weekly, based on rates set by sellers using Promoted Listings.
Ad rates are the fees paid for Promoted Listings, and they range between 1% and 100% of the selling price, before tax and shipping. If you change the ad rate of an item, we charge the rate in effect at the time your buyer clicked the ad.
When you launch a Promoted Listings campaign, you set an ad rate for each item – that is, the percentage of an item's sale price you're willing to pay to promote it. You only pay a fee if a buyer clicks on your ad, and then buys your item within 30 days.
The ad fee is in addition to listing, selling, Store subscription and other fees that you pay on eBay. The fee is charged at the time of the sale and is based on:
For example, if you want to promote a product selling for $100 (with free postage) at an ad rate of 7%, the Promoted Listing fee would be:
$100 x 7% = $7
You will pay $7 for the Promoted Listings ad fees.
eBay fees have been updated to include the Australian Goods and Services Tax (GST) of 10% from 1 July 2017.
In addition to looking at a seller’s set ad rate, other factors are also considered, such as relevancy and how well an item is selling at the time the ad rate is set. Promoted listings from sellers with different ad rates may appear in different page locations. You can see current ad rate averages to help you determine the rate you want to set.
Only Good Til Cancelled listings remain in an active campaign when these listings are renewed. All other listings need to be manually added to your campaigns, even relisted items that previously were added to a campaign.
All eligible listings are displayed when you sign in to promoted listings. You can select any eligible listing.
On your Promoted Listings dashboard, click Manage next to the campaign you want to edit. You can edit the campaign name, dates, the listings you want to promote and the ad rate.
Edits to active campaigns generally take effect the same day. Edits to non-active campaigns take effect when the campaign resumes.
These terms of service (the "Terms of Service") describe the terms pursuant to which eBay Marketplaces GmbH and its subsidiaries and affiliates (together "eBay", "we" and "our") offers you access to our Promoted Listings service, and all related services, applications and tools (together, the "Services").