Seller Centre

eBay Stores

With an eBay Store, you can display your listings in a single, branded location. You’ll also benefit from inclusive listings, discounted fees and additional tools to manage your business.

Benefits of an eBay Store

There are many benefits to having an eBay Store:

  • Save – With lower final value fees*.
  • Boost traffic – Drive buyers to your listings and Store
  • Brand yourself – Design a custom homepage to bring in new and repeat buyers

Optimise listings – Use exclusive, powerful growth and marketing tools

Open an eBay Store

eBay Store Levels

We offer three eBay Store tiers - Basic, Featured and Anchor. Which one is right for you depends on how much you sell and how you plan to grow your business. All eBay Store levels provide access to powerful promotional tools and insights to grow your business.



Store Levels

Basic

Featured

Anchor

Monthly subscription (excl. GST)

$24.95

$54.95

$549.95

eBay Final Value Fees*

7.3% - 11.9%

6.6% - 10.7%

6.2% - 10.1%

Promoted Listings Credit

N/A

N/A

$100

Best For

Sellers who list at least 600 items per month in a fixed price format.

Sellers who list at least 1,500 items per month in a fixed price format.

Sellers who list at least 250,000 items per month in a fixed price format.

*eBay Final Value Fees are applicable to sellers who have been activated for eBay managed payments. View the fees that apply to your account here.

Open an eBay Store

Personalise your eBay Store

All eBay Store subscriptions can be personalised to reflect your unique business. To personalise your eBay Store, head to My eBay > Account > Subscriptions > Manage My Store.

1
Choose a billboard image
2
Upload a Store logo
3
Write a Store description
4
Create up to 300 custom categories
5
Choose featured items to highlight at the top of your Store
6
Schedule time away if needed

Learn more about eBay Stores

Managing your eBay Store eBay Stores Subscription Terms of Service eBay Stores selling fees