eBay Stores
With an eBay Store, you can display your listings in a single, branded location. You’ll also benefit from inclusive listings, discounted fees and additional tools to manage your business.
Benefits of an eBay Store
There are many benefits to having an eBay Store:
- Save – With lower final value fees*.
- Boost traffic – Drive buyers to your listings and Store
- Brand yourself – Design a custom homepage to bring in new and repeat buyers
Optimise listings – Use exclusive, powerful growth and marketing tools

eBay Store Levels
We offer three eBay Store tiers - Basic, Featured and Anchor. Which one is right for you depends on how much you sell and how you plan to grow your business. All eBay Store levels provide access to powerful promotional tools and insights to grow your business.
Store Levels |
Basic |
Featured |
Anchor |
Monthly subscription (excl. GST) |
$24.95 |
$54.95 |
$549.95 |
eBay Final Value Fees* |
7.3% - 11.9% |
6.6% - 10.7% |
6.2% - 10.1% |
Promoted Listings Credit |
N/A |
N/A |
$100 |
Best For |
Sellers who list at least 600 items per month in a fixed price format. |
Sellers who list at least 1,500 items per month in a fixed price format. |
Sellers who list at least 250,000 items per month in a fixed price format. |
*eBay Final Value Fees are applicable to sellers who have been activated for eBay managed payments. View the fees that apply to your account here.
Personalise your eBay Store
All eBay Store subscriptions can be personalised to reflect your unique business. To personalise your eBay Store, head to My eBay > Account > Subscriptions > Manage My Store.
Learn more about eBay Stores
Managing your eBay Store eBay Stores Subscription Terms of Service eBay Stores selling fees