Drive sales with the eBay Plus Badge

What is the eBay Plus badge?

eBay Plus is more than a buyer loyalty program, it’s our primary seller badge onsite.

As a seller, an eBay Plus badge signals trust to eBay buyers, and lets them know they'll have a great shopping experience.

Listings with an eBay Plus badge have greater visibility across the eBay site and better sales performance.

How the eBay Plus badge boosts your listings


Sales uplift on listings with the badge*


Item view uplift on listings with the badge**

5x visits

eBay Plus members visit the site up to 5 times***

6x spend

eBay Plus members spend up to 6x more on eBay****

The eBay Plus seller criteria

To enable the eBay Plus Badge you need to meet a range of both seller performance and listing criteria. As a seller, you need to meet and maintain an Above Standard or eBay Top Rated performance standard. You also need to keep compliant with our selling policies.  This is in line with online shopper expectations and retail standards. It’s important to note that some categories are excluded from the eBay Plus program due to size limitations on the eBay returns platform. See our list of category exclusions to ensure your listings are eligible.

In addition, as the eBay Plus badge is applied at a listing level, we understand you may not be able to offer this level of service on all your listings. We provide you with the flexibility to  choose which listings to enable as eBay Plus using business policies. 

These include:

  • Free standard postage nationwide ^
  • A reasonably priced express postage option to  metro areas  ^^
  • 0-1 day handling 
  • 30+ day returns

In late-2021 previously restricted categories will be eligible for eBay Plus including: 

  • Non-returnable items - We won’t require you to offer 30-day returns on inventory that can’t be returned for hygiene or safety reasons (such as swimwear and underwear). Download our list of categories we consider non-returnable
  • Bulky items such as home appliances and flat-pack furniture. Details on postage requirements will be provided before it is implemented.

You’ll still have to meet the other criteria to be part of eBay Plus.

See the full list of criteria on the Help Hub

How to enable the eBay Plus badge

Seller Standard

Ensure your seller level is either Above Standard or Top Rated by posting your items on time and promptly resolving buyer claims. Also ensure you are compliant with eBay’s set of selling policies.


Your items need to be located in Australia and also have an Australian return address. Only fixed-price listings, priced at $15 or above that aren’t bulky are eligible for eBay Plus. 


You should set-up a  business policy  for the remaining eBay Plus postage requirements. You can set-up the  postage rate tables  within this policy to specify free standard postage nationwide, a reasonably priced express postage option for metro areas and 0-1 day handling. You must also set-up a returns policy that  accepts 30+ day returns . Then simply choose which of your listings to apply these policies to. Remember, we’ll give you back up to $2.50 for listings under $15 and $4 for listings $15 and over for the cost of sending your parcels with express postage ^^^.


You also need to upload valid tracking on at least 95% of your eBay orders in order to retain the badge. Tracking improves the shopping experience for buyers and helps protect you against negative delivery Feedback or ‘Item not received’ claims. It also means we can provide more accurate delivery estimates based on carrier performance.

eBay Plus Express Postage Guide

Hear About eBay Plus From a Seller

Watch more eBay Plus videos

eBay Plus Recommended Carriers

Domestic Express Metro Services

  • eBay Postage Labels
  • Australia Post Express
  • Sendle
  • Sendle 250g parcel
  • Australia Post Express Service
  • Express Post Envelopes
  • Australia Post Priority Letter with Tracking
  • Express delivery (listing level generic service)
  • Star Track Express
  • Toll Consumer Delivery
  • Aramex
  • Courier (listing level generic service)
  • TNT
  • DHL Express
  • Sendle
  • Couriers Please
  • Direct Freight Express
  • Hunter Express
  • Allied Express
  • 4PX Express

Domestic Tracked Services

  • eBay Postage Labels
  • 4PX
  • Allied Express
  • APG
  • Aramex
  • Australia Post
  • Border Express
  • Couriers Please
  • DHL
  • Direct Freight Express
  • E GO
  • Endeavour Delivery
  • FLYT 
  • Hunter Express
  • Interparcel Australia
  • PF Logistics
  • Sendle
  • Shippit
  • StarTrack
  • TNT
  • Toll
  • Winit
  • ParcelPoint
  • Temando
  • Interparcel Australia
  • SEKO
  • Direct Couriers
  • deliverE

Opting Out of eBay Plus

The eBay Plus badge only appears on listings that meet the new criteria. If you do not want to be part of eBay Plus regardless of whether your listings are eligible or not, you have the option to opt-out by emailing us at .  Once opted-out, you cannot opt-in on your own.

*Only included the Listings that are live for the whole Pre post period (60 days)

**On average vs. listings that are not badged eBay Plus.

***Based on visit frequency of eBay Plus members vs. non-eBay Plus members for May 2018 – May 2019.

****Based on average bought item value of eBay Plus members vs. non-eBay Plus members for July 2018 – July 2019.

^Free postage nationwide within Australia, with no additional postage charge for multiple items. You can charge for postage to external territories (Norfolk Island, Antarctic Bases, Christmas Island, Cocos (Keeling) Island), however then buyers in those regions won’t see the eBay Plus badge on your items. You may exclude PO Boxes if your carrier doesn’t deliver there.

^^For example, if your carrier charges $6 for standard postage and $10 for express, then you should only charge the buyer $4 for express postage. There is a $15 maximum express postage cost for badge eligibility.^

^^^eBay's maximum contribution is $4. For example, if you’re charging $2 for the express upgrade, we’ll cover $2. If you’re charging $7, we’ll cover $4 if your item is $15 or over. For items under $15, if you’re charging $2 for the express upgrade, we’ll cover $2. If you’re charging $7, we’ll cover $2.50.