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Reach 20 times more eBay buyers by offering your products to our 171 million international shoppers. Selling internationally is a great way to grow your business and take it to the next level.

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Selling internationally on eBay allows you to reach global buyers and gain greater visibility for your store. You can offer international shipping options to selected countries or you can list directly on eBay international sites.

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Selling internationally on the eBay network represents a world of opportunity. Based on eBay’s internal data, more than 171 million people shop on eBay worldwide and we have built our technology and platform to enable sellers in all global markets to tap into this.

Australia’s strong trade connections with the rest of the world are setting us up as an e-commerce powerhouse and are fuelling our growth potential. Based on eBay’s internal data, a staggering 80% of sellers on have exported*. This compares to just 5% of registered businesses in Australia**.


Selling internationally on eBay can help you unlock your full business potential by:

Expanding your buyer base:

Reach over 171 million customers worldwide. In 2016, sellers on exported to 153 countries, with the UK and USA being the two largest trading partners, followed by Canada and Germany.

Achieving growth in overseas markets:

Australia is seeing more and more demand from buyers in China, Japan and India on Growing demand in overseas markets can present unique sales opportunities for specific product types. For instance, based on eBay’s internal data, the top 3 most popular products for export last year on were wrist watches, mobile phones and cameras.

From a category perspective, some of the highest demand is in:

  1. Telecommunications products
  2. DVDs and other media items
  3. Auto parts
  4. Jewellery and wrist watches
  5. Plant seeds and bulbs
  6. Australian gemstones
  7. Art
  8. Australian fashion

Diversifying your risks:

Selling internationally may allow you to spread risks and reduce dependence on your local market. Different markets will experience different growth rates, and selling to different countries may results in a balanced portfolio of overall growth.
You may also take advantage of the currency exchange. When your local currency is weak, you may capitalise in markets where the currency is stronger, potentially making your products more attractive to international buyers.

Keep an eye on for information on foreign exchange related to key markets.


*eBay's The Opportunity Economy Report 2016

**Commerce 3.0: Enabling Australian Export Opportunities

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To sell internationally, you need to:

  • Have an eBay account in good standing
  • Have at least 10 Feedback points earned as a seller
  • Have had your first successful sale more than 90 days ago
  • Meet the selling requirements of the sites where you want your listings to appear

Before you can sell internationally you will need to accept the terms of our International Selling Agreement and you will be subject to the policies on the sites you list on, including their buyer protection policies.

The following requirements may also apply:

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Export laws and customs requirements:

Listings and transactions must comply with applicable laws in both the country of the seller and the buyer. Each country has different laws and limitations and we recommend you understand these requirements thoroughly before you start exporting or listing internationally.

For more information, visit the Australian Customs and Border Protection Service Website.

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Tax requirements:

For information on tax for your business when selling internationally, or assistance on key export markets and tips on how to expand your business outside of Australia, please visit Austrade.

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eBay policy requirements:

eBay may ask you to accept an International Selling Agreement acknowledging that items sold to buyers on other eBay sites will be subject to the policies of those sites, including their eBay Money Back Guarantee policies. Items listed on other eBay sites must comply with listings policies on that site.

See eBay’s International Trading Policy for more information.

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* Based on eBay's 2016 Q2 data

* Video based on eBay's 2016 Q2 data

To make your domestic listings available to global buyers, add international shipping options to your listings on International buyers can see that postage is available to their country, even though your location is Australia. Listings will be in your native language.

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Listing on eBay International Sites:

You also have the option to list directly on eBay international sites. You may find it easier and more efficient to do so, and you may find more opportunities overseas for your products as well as targeting specific corridors such as the UK, US and Canada. You may find that certain brands and products have more of an appeal to certain markets.

Follow the steps below to begin listing on eBay International Sites:

1. Head to preferred eBay international site and login.
2. Under ‘Domestic shipping’, select your preferred shipping method.

3. Finally, select your preferred tracked postage service.

Listing on eBay international sites may require:

  • Multiple ID’s
  • Creating a store
  • Translation support (eg. Google Translate, WebInterpret)
  • Bulk listing support
  • 3rd party deployment support

Excluding Countries in Your Listings:

If there are countries you don’t want to send your items to, there are several ways you can set this up:

  • Set up business policies about postage, including locations you don't post to, and apply these to current and future listings.
  • When you list an item, select international postage locations and/or exclusions on the listing form – either ‘Worldwide’ or particular regions or countries.
  • Specify locations you don't post to in My eBay and apply these to all your current listings.
  • Select buyer requirements in My eBay to block buyers whose address is in a country you don't post to.
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If you’re looking to begin selling internationally, we recommend that you start by offering international shipping on your domestic listings to English speaking countries like New Zealand, United States of America, United Kingdom and Canada. For more information on the market profiles of English and non-English speaking countries, visit the Austrade website.
Based on eBay's internal data, in 2016, the top four countries that sellers exported to were:
1. United States
2. United Kingdom
3. Canada
4. New Zealand

For extra guidance on where, what, and how to sell internationally, check out Algopix who can help by providing you with demand level insights for your products across various exporting markets.
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Seller Standards

Seller Standards are a set of performance measures that reflect your level of service on eBay. These measures focus on what matters most to buyers: receiving their order on time and effective customer service.

They include a transaction defect rate, late shipment rate and cases closed without seller resolution. Each of these ratings are calculated as a percentage of total transactions and your current Seller Level is evaluated monthly, based on your performance in these areas.

There are differences in the requirements between the US, UK, German, and Global seller standards programs (Australia is in the Global standards program).

If you export from, then you are a part of the Global standards program. However, if you list on an eBay international site, then you are subject to the sellers standards for that particular country. You should check the relevant eBay site to understand the requirements for that site.

To remove barriers and protect your seller level as you expand internationally, eBay has recently made an update to Seller Standards to make them fairer and more consistent when selling internationally. In particular, we are:

  • Reducing the risk from defects against your account when you sell internationally:
    • Your performance on, and will no longer negatively affect your seller performance status on other eBay sites
    • Global top rated status protection from defects against your account
    • No more selling restrictions across different export corridors
  • Creating a level playing field for international sellers:
    • Your seller performance will become fairer, more competitive and tailored to the market
    • Dedicated performance thresholds tailored to local buy expectations
    • More generous thresholds when selling into emerging markets

Read more about how we’re removing barrier to selling internationally.

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Duties and Taxes

Different countries have different duties and taxes. We recommend you include a clear statement in your listing reminding international buyers about customs charges, and seeking professional advice about your tax obligations.

Find out more on how these may impact you.

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Customer Service

If you decide to sell internationally, you will need an understanding of good customer service for overseas customers:

  • How to deal with customer enquiries from different markets
  • Managing different time zones
  • Having timely response rates
  • Understanding communication differences
  • Having good escalation procedures
  • Tracking international deliveries
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Retail Calendar

Retail calendars will vary from country to country and may impact response times, delivery, the use of your products and/or services, and other aspects of your business. Some things to look out for are differences in:

  • Seasons (winter periods v summer periods)
  • Holidays (national holidays, religious holidays, school holidays)
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Item descriptions:

Depending on the market you’re targeting, you may need to be aware of item specifications:

  • Sizing specifications (European measurements vs. U.S. measurements)
  • Naming differences (water jug (Aus) vs. water pitcher (U.S))
  • Product differences (2 pin vs. 3 pin power adapters)

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Translation sites:

To create descriptions for items listed on non-English speaking eBay international sites, we recommend using translation sites such as WebInterpret or Google Translate.

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Exchange rates:

Item prices, eBay fees and postal fees for listings will vary according to the country you decide to sell to. To assist with calculating these differences, we recommend using currency conversion sites such as the XE Currency Converter and Travelex Currency Converter.

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Gary Elphik - Disrupt (Bondi, New South Wales)

Disrupt is an online business, founded by Gary Elphik, that allows users to customise and personalise their action sports equipment. He has turned a small operation selling surfboards into a worldwide company with offices in the UK and the US.

Being on eBay gave Disrupt an automatic audience and was a key factor in extending its international reach beyond traditional trade routes, as Gary and his team could make their product visible to customers on every continent.

Exports now account for over 30% of Disrupt’s sales, with customer engagement across the globe including Mexico, Italy, Portugal, Israel and New Zealand.

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David O’Connor - Boots4all (Melbourne, Victoria)

David is the proud owner of ‘All Things Australian” and has over 25 years’ experience in selling quality footwear. He had found that growth in the Australian market for his business had stagnated and he believed that he potential for further expansion was minimal.

In 2012, David launched the Boots4all store on eBay, aiming to reach new markets. The platform allowed him to test international waters without a huge investment.

Exporting is now a major revenue driver and the company has customers in over 60 countries including China, and other emerging markets.

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For more information and case studies, see eBay's The Opportunity Economy Report.

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