Reach 20 times more eBay buyers by offering your products to our 171 million international shoppers. Selling internationally is a great way to grow your business and take it to the next level.
Selling internationally on eBay allows you to reach global buyers and gain greater visibility for your store. You can offer international shipping options to selected countries or you can list directly on eBay international sites.
Selling internationally on the eBay network represents a world of opportunity. Based on eBay’s internal data, more than 171 million people shop on eBay worldwide and we have built our technology and platform to enable sellers in all global markets to tap into this.
Australia’s strong trade connections with the rest of the world are setting us up as an e-commerce powerhouse and are fuelling our growth potential. Based on eBay’s internal data, a staggering 80% of sellers on eBay.com.au have exported*. This compares to just 5% of registered businesses in Australia**.
Selling internationally on eBay can help you unlock your full business potential by:
Expanding your buyer base:
Reach over 171 million customers worldwide. In 2016, sellers on eBay.com.au exported to 153 countries, with the UK and USA being the two largest trading partners, followed by Canada and Germany.
Achieving growth in overseas markets:
Australia is seeing more and more demand from buyers in China, Japan and India on eBay.com.au. Growing demand in overseas markets can present unique sales opportunities for specific product types. For instance, based on eBay’s internal data, the top 3 most popular products for export last year on eBay.com.au were wrist watches, mobile phones and cameras.
From a category perspective, some of the highest demand is in:
Diversifying your risks:
Selling internationally may allow you to spread risks and reduce dependence on your local market. Different markets will experience different growth rates, and selling to different countries may results in a balanced portfolio of overall growth.
You may also take advantage of the currency exchange. When your local currency is weak, you may capitalise in markets where the currency is stronger, potentially making your products more attractive to international buyers.
Keep an eye on xe.com for information on foreign exchange related to key markets.
To sell internationally, you need to:
Before you can sell internationally you will need to accept the terms of our International Selling Agreement and you will be subject to the policies on the sites you list on, including their buyer protection policies.
The following requirements may also apply:
Listings and transactions must comply with applicable laws in both the country of the seller and the buyer. Each country has different laws and limitations and we recommend you understand these requirements thoroughly before you start exporting or listing internationally.
For more information, visit the Australian Customs and Border Protection Service Website.
For information on tax for your business when selling internationally, or assistance on key export markets and tips on how to expand your business outside of Australia, please visit Austrade.
eBay may ask you to accept an International Selling Agreement acknowledging that items sold to buyers on other eBay sites will be subject to the policies of those sites, including their eBay Money Back Guarantee policies. Items listed on other eBay sites must comply with listings policies on that site.
See eBay’s International Trading Policy for more information.
* Video based on eBay's 2016 Q2 data
To make your domestic listings available to global buyers, add international shipping options to your listings on eBay.com.au. International buyers can see that postage is available to their country, even though your location is Australia. Listings will be in your native language.
You also have the option to list directly on eBay international sites. You may find it easier and more efficient to do so, and you may find more opportunities overseas for your products as well as targeting specific corridors such as the UK, US and Canada. You may find that certain brands and products have more of an appeal to certain markets.
Follow the steps below to begin listing on eBay International Sites:
1. Head to preferred eBay international site and login.
2. Under ‘Domestic shipping’, select your preferred shipping method.
3. Finally, select your preferred tracked postage service.
Listing on eBay international sites may require:
Excluding Countries in Your Listings:
If there are countries you don’t want to send your items to, there are several ways you can set this up:
Seller Standards are a set of performance measures that reflect your level of service on eBay. These measures focus on what matters most to buyers: receiving their order on time and effective customer service.
They include a transaction defect rate, late shipment rate and cases closed without seller resolution. Each of these ratings are calculated as a percentage of total transactions and your current Seller Level is evaluated monthly, based on your performance in these areas.
There are differences in the requirements between the US, UK, German, and Global seller standards programs (Australia is in the Global standards program).
If you export from eBay.com.au, then you are a part of the Global standards program. However, if you list on an eBay international site, then you are subject to the sellers standards for that particular country. You should check the relevant eBay site to understand the requirements for that site.
To remove barriers and protect your seller level as you expand internationally, eBay has recently made an update to Seller Standards to make them fairer and more consistent when selling internationally. In particular, we are:
Different countries have different duties and taxes. We recommend you include a clear statement in your listing reminding international buyers about customs charges, and seeking professional advice about your tax obligations.
If you decide to sell internationally, you will need an understanding of good customer service for overseas customers:
Retail calendars will vary from country to country and may impact response times, delivery, the use of your products and/or services, and other aspects of your business. Some things to look out for are differences in:
Depending on the market you’re targeting, you may need to be aware of item specifications:
Item prices, eBay fees and postal fees for listings will vary according to the country you decide to sell to. To assist with calculating these differences, we recommend using currency conversion sites such as the XE Currency Converter and Travelex Currency Converter.
Disrupt is an online business, founded by Gary Elphik, that allows users to customise and personalise their action sports equipment. He has turned a small operation selling surfboards into a worldwide company with offices in the UK and the US.
Being on eBay gave Disrupt an automatic audience and was a key factor in extending its international reach beyond traditional trade routes, as Gary and his team could make their product visible to customers on every continent.
Exports now account for over 30% of Disrupt’s sales, with customer engagement across the globe including Mexico, Italy, Portugal, Israel and New Zealand.
David is the proud owner of ‘All Things Australian” and has over 25 years’ experience in selling quality footwear. He had found that growth in the Australian market for his business had stagnated and he believed that he potential for further expansion was minimal.
In 2012, David launched the Boots4all store on eBay, aiming to reach new markets. The platform allowed him to test international waters without a huge investment.
Exporting is now a major revenue driver and the company has customers in over 60 countries including China, and other emerging markets.
For more information and case studies, see eBay's The Opportunity Economy Report.