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WHAT IS AN EBAY STORE
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An eBay Store is your very own shopfront on eBay.
You can easily create a visual, vibrant and true representation of your business and your brand. Creating an eBay Store can be completed in minutes using our templates system. All of your active listings are automatically imported. Then, it’s up to you how you organise your products. You can even create new and unique categories that differ to the main eBay category structure.
There are 3 different Store subscription levels to choose from; Basic, Featured and Anchor Stores.
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WHY USE AN EBAY STORE
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BRANDING
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Intuitive and appealing Store design that reflects your brand--Description End--
TOOLS
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HOW TO CREATE AN EBAY STORE
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We'll walk you through the process of setting up a store step-by-step in this video.
STEP 1 - SUBSCRIBE
Subscribe to an eBay Store package that best suits your business. You can select from Basic, Featured or Anchor Stores. Subscribe to an eBay Store here or visit My eBay > Account > Subscriptions > Subscribe to an eBay Store.
Note for New Zealand sellers: please check you are registering on the webpages with .au at the end of the URL. If not, you may be registering on the US site who charge higher fees for foreign sellers.
STEP 2 - CUSTOMISE
Once you’ve subscribed, it’s time to create and customise your Store
- Upload your logo
- Set up a billboard image
- Write your Store description
- Choose your featured listings.
STEP 3 - PREVIEW
Preview and edit your Store before you launch it.
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FEATURES OF AN EBAY STORE
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Use the following features to customise and build your Store.
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1. Billboard image
Promote your brand, your products or special promotions. You can update your billboard as often as you like.
2. Store description
Introduce your business, your product theme or your Store policies.
3. Store logo
A graphic that symbolises what you sell or the qualities of your company.
4. Store categories
Organise your products on your virtual "aisles" and "shelves" to make it easy for customers to find what they're looking for. Learn more about managing your Store categories.
5. Featured item
Select listings you want to showcase on your main Store page. You can set your Store to feature listings that are ending soonest or are newly listed, or handpick the items you want to feature.
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6. Sort order
Choose the default order for your listings to be displayed (e.g. "Time: ending soonest").
7. Store Search box
Allows buyers to easily search within your Store.
8. 'Save this seller' button
Buyers can save you to their shortlist to see items you're selling.
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New Store Feature: Send Offers to Buyers
Throughout March and April 2019, a new 'Offer to buyers' feature in the Seller Hub will enable you send offers to specific buyers who are interested in your items. Buyers who receive the offer from you will be notified to take advantage of your offer while they can before the offer expires (valid for 48 hours), or the item is purchased by another buyer. We’re rolling out this feature to Seller Hub sellers in phases and we expect “Offer to buyers” to be available to all business sellers by April 2019.
To send an offer to buyers, go to your Active Listings page in Seller Hub. Select “Offer to buyers” and click “Eligible for offers.” After you send an offer, you’ll see “Offer sent” next to the listing. Be sure to view each page of your active listings to see all eligible listings.
Listing eligibility is determined by a number of factors, including age of listing, listing format, and rules that manage the number of offers buyers receive. We may expand the eligibility criteria over time.
The new Seller Hub feature helps create a better shopping experience, drive urgency, and ultimately increase conversion for you. We’re continually working to enhance this feature and our other Seller Hub features that can help you improve sales and target the right customers for you.
Last updated: 11 March 2019
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TIPS FOR DESIGN AND BRAND
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- Create a billboard using an image that's exactly 1200 x 270 pixels to fit the space perfectly.
- Because only the first 160 characters of the store description are shown, include the most important information first.
- Create a consistent customer experience by adding your logo to end of listing and invoice emails.
- For more tips, watch our video on how to make your store stand out from the crowd.
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TOOLS TO PROMOTE YOUR EBAY STORE
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You don't need to be a web design whiz, use these tools to promote your brand and make your customers feel at home.
Once your Store is up and running, go to Manage My Store in My eBay to make changes or to add custom Store categories.
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FAQs
An eBay Store is a comprehensive ecommerce solution that helps you get more out of the eBay marketplace. You get exclusive marketing and merchandising tools, plus great customisation features to build a strong brand that keeps customers coming back. By showcasing all of your merchandise in one location, an eBay Store creates a central shopping destination for your buyers.
An eBay Store subscription package provides eBay sellers with a range of options for easy selling and maximum profitability.
With eBay Stores, you can choose the subscription package that's most profitable for the way they sell. The vast majority of higher-volume sellers who sell more than 50 items per month can get significant savings with dramatically reduced upfront costs compared to eBay standard fees.
Plus, get powerful tools to help build, manage, promote, and track your eBay Store for greater selling success.
To open an eBay Store, you must meet the following requirements:
- You must have an eBay seller account.
- You must have a Verified PayPal account.
- To open a Featured or Anchor Store, you can’t have a below standard seller performance rating as shown in your Seller Dashboard.
Featured and Anchor Store subscribers who don't meet the performance eligibility requirements will receive an email notification letting them know they have 60 days from the time of the notice to improve before their subscription will be downgraded to a Basic Store. If you are downgraded due to performance standards and your standing improves and you once again meet the performance requirement, you’ll be able to upgrade to a Featured or Anchor Store under Manage My Store in the Account tab in My eBay.
In evaluating the benefits of an eBay Store, you should consider your listing volume and most frequently used listing format. If you're an existing eBay seller, enter your selling activity into the Fee Illustrator to determine which eBay Store subscription may best fit your needs. For many sellers, an eBay Store subscription can reduce overall fees significantly.
If you meet the requirements to open an eBay Store:
- Sign in to My eBay
- Click "Subscriptions" under the Account tab
- Click "Subscribe" next to eBay Stores
- After you subscribe, choose "Subscriptions" and then click Manage My Store on the left
- Choose "Design My Store" or "Quick Store Tuneup" to begin
You can also manage your store through your Account Settings in eBay Seller Hub.
All items currently listed on eBay will automatically show up in your eBay Store. To list new items, click the "Sell" button at the top of any eBay page. You'll go through a step-by-step process that makes it easy to list your item and find appropriate categories for your item. If you would like to list in bulk, you can use advanced seller tools like Selling Manager or your favourite listing tool.
If you already have your own website you can integrate seamlessly using a third party listing provider. Find out all about eBay and third party tools.
Subscribing to an eBay Store does not automatically classify your account as an eBay business account. Find out how to register as a business on eBay.