Choose Your Category

Selecting the right category can make the difference between a successful sale and your listing getting lost in the crowd. 

An easy way to do this is to match your listing to a product from the eBay catalogue. We’ll then select the best category for your item.

You can also browse or search for your preferred category, or choose from your recent selections. If you’re not sure, try searching for similar items on the site to find out where other sellers are listing, and select ‘Sell one like this.’ 

To optimise your visibility, you can list items in 2 relevant categories. For example, a vintage Japanese table can be listed in both Asian Antiques and Antiques > Furniture.

Write an Effective Title

Creating meaningful titles is key to optimising your listings for search. Your title should tell buyers exactly what the item is, as well as any key features or characteristics. 

Your title can be up to 80 characters. Here are the most important things to include: 

  • A very brief statement of what you’re selling.
  • Details such as brand, size, or artist. 
  • Keywords that buyers are likely to search.

Things to avoid include: 

  • Exclamation marks, all caps, words like ‘wow’ and other colloquialisms. 
  • Acronyms, nicknames, or other obscure terms buyers are unlikely to search. 
  • Email, phone numbers, or web addresses, unless you’re selling domain names. 
  • Brand names that aren’t the brand you’re selling. This is keyword spamming.

Showcase Your Products with Great Photos

High quality, polished product shots don’t only show your products in their best light - they prove to buyers that your business cares about the details.

 

Create a Compelling Item Description

Item descriptions should tell your buyer everything they need to know. Using bold subheadings to group information, and setting your font size between 12 and 14 helps boost your listings in search. 

Be sure to include:

  • Key selling points: What does it do, and why does the buyer want it? 
  • What’s included with the sale, e.g. any accessories like charging cables. 
  • Headings and bullet points to break up the text. 

Don’t include:

  • Information that should be included in other parts of the listing, like item specifics, postage details, or your returns policy. 
  • Active content, such as JavaScript, Flash and form actions. 
  • Lengthy descriptions, technical jargon, and small print that buyers might not read.
  • Brand names or logos that you don’t have permission to use.
  • Email addresses or contact details.
  • Links that aren’t relevant to that sale (have a look at our Links Policy). 
  • Descriptions you’ve copied word-for-word from other sources.

List with the Right Format and Item Condition

Choosing the right format and accurately representing your item condition are important steps to get the best results from your listings.

More about Listing Types and Durations

Avoiding Buyer Issues

Choosing Your Item Condition

A diverse range of inventory is what makes eBay unique. You can sell almost anything. Describing your items honestly and accurately, so buyers know exactly what they’re getting, is key to a smooth transaction. 

Your options for describing item condition vary by category. These include:

  • Brand New: A brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable). Packaging should be the same as what is available in a retail store, unless the item was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.
  • Opened - Never Used: An item with no sign of wear and tear that’s missing its original packaging, or the original packaging has been opened and is no longer sealed.
  • Manufacturer refurbished: A tech item that’s been professionally restored to working order by a manufacturer-approved vendor.
  • Seller refurbished: A tech item that’s been restored to working order by the eBay seller or a third party not approved by the manufacturer.
  • New with tags / box: Clothing or shoes that are unworn, and still have the original tags attached, or are in the original box.
  • New without tags: Clothing or shoes that are unworn, and don’t have the original tags attached, or are not in the original box.
  • Used: An item that’s been previously used. The item may have some signs of cosmetic wear, but is fully operational and functions as intended.
  • For parts or not working: An item that does not function as intended and is not fully operational.

To be described as ‘Brand New’ on your listing, items need to meet the following criteria: 

  • It's in the original condition from the manufacturer, distributor or retailer.
  • It has not been refurbished or used for any purpose.
  • It has no known defects or damages.

Price Items Competitively

It’s important to set a price that’s fair for you and your buyer. An easy way to assess the market value of your item, is to check out your competitors’ prices. You can use eBay Advanced Search to find similar items - make sure you select ‘Sold Listings’. 

If you’re still not sure about pricing, you may be better off with an auction-style listing. Competition between potential buyers could drive the price higher than you expect. 


Offer a Retail Standard Experience

Providing a great postage and returns experience helps bring buyers back to shop with you again, and increases trust and loyalty on eBay.

Find out more about Retail Standard practices

Optimise Listings for Mobile 

More than half of eBay transactions take place on a mobile device. You can improve your sales by making your listings mobile friendly.

Cases Closed Without Seller Resolution

Get Noticed in Search

When a buyer searches on eBay, we show items that are most relevant and attractive. This is called ‘Best Match.’ Here are some tips to improve your position in Best Match search results, as well as Google, Bing, and other search engines: 

  • Use Google Trends to learn which keywords buyers search for most, and include these in both your title and item description. 
  • Use bold subheadings in your  item description, and font size 12-14.
  • Price items competitively, based on what similar items are selling for.
  • Complete your listings with high-quality images, and all required item specifics.
  • Offer a retail experience: free or competitively-priced postage, an express upgrade option, fast dispatch, tracking, and a generous returns policy. 
  • Become an eBay Top-Rated Seller for improved search visibility. 

Note: You can also promote your listings to prominent locations with our Promoted Listings tool - you set the ad rate you’re willing to spend, and you only pay when a promoted listings sells.