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The eBay app makes selling on eBay quick and easy. Take photos with your phone or tablet and load them straight to your listing. You can even scan product barcodes to automatically add item details to a listing and can save drafts so you can edit and finish later. Smart tools and software also means you’ll get guidance on pricing your items, the option to automatically relist if something doesn’t sell and discounted postage labels that you can easily print from home.

Topics we'll cover

1. Snap It

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A picture is worth a thousand words but on eBay it’s worth even more – a potential sale.
  • Use natural light (not flash) and make sure the light faces the front of the item and doesn’t come from behind   
  • For clean shots, use a white background if you can (cardboard and a wall or a sheet does the trick) 
  • Capture unique details of new items and defects of pre-loved items
  • Take photos from all angles  
  • Use the camera on your phone to take at least 3 but up to 12 great photos, then upload them for free – each additional photo you add can increase your chance of selling by 3%.
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2. Write It

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Your title grabs attention and the description closes the sale.


  • Titles that are 60-80 characters long are 1.5 times more likely to sell 
  • Include the brand, colour, size, what it’s made of (e.g. silk, fine bone china) and any special details like handmade or limited edition 
  • Avoid using super totally awesome hype words 
  • Include all the words a person might use to search for your item (e.g. cup, mug, glass, tea set).


  • The description is your sales pitch, it’s your chance to highlight why your item is better than the rest 
  • Describe the item as if there were no photos
  • Include keywords that buyers would use in search 
  • Be very detailed, and honest – make sure you cover any flaws.
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Tip: Our pre-filled templates make it even easier to provide important details to potential buyers. Just enter the item you want to sell, search for an item similar to yours and select ‘sell one like this’. 
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3. Price It

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Price your item competitively and consider accepting ‘Best Offer’ if you are flexible on price.

  • Set a price for your item to attract buyers. When you are creating your listing, we’ll provide pricing recommendations based on similar items that sold on eBay to help improve your changes of selling
  • You can offer your buyers the option to bid or 'Buy It Now'
  • Increase your chances of selling faster by also selecting Best Offer in your listing.
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List an Item


4. Send It

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  • When it’s time to send your item you can skip the post office and save money on postage on most of the available Australia Post services when you use your My eBay account to print your postage labels at home
  • We offer other shipping options to suit you – you can also choose courier pick up, local pick up or choose from various drop off locations if you’re not near an Australia post store.
  • For professional looking packaging, buy eBay branded satchels and boxes for the parcels you sell
  • Offer free postage to attract more buyers, and boost your position in the search results 
  • Check out eBay’s postage centre for tips, tools and an overview of postage services available on eBay.
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List an Item

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Tip: Using pre-filled templates to list your item makes it even easier when it’s time to send your item. It’ll automatically calculate your shipping based on the weight and dimensions of your item.
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Easy Listing with QuickList

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It’s now even faster and easier to sell on eBay! Our smart new listing tool lets you copy listing details from similar sold items and easily drag and drop photos or synch from a mobile device. It’ll also give you guidance on how to price your item to increase your chances of selling and give you delivery recommendations. We’ve kept all the features you know and love and made them even better – try it now! 
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  1. Choose your item from the catalogue. If your item doesn't appear, just create a new one!
  2. Describe it: Your title grabs a buyer’s attention and should include words people might use to search for your item like brand, colour, size and condition.
  3. Add up to 12 photos for free: Take photos on your phone or tablet in the eBay app. If you list on your desktop, you can even pull photos into your listing from your mobile phone.
  4. Price It: Set a price for your item. We provide pricing recommendations based on items in a similar condition that sold on eBay to help improve your changes of selling your item.
  5. Add postage: Choose from our shipping recommendations and select the best postage option for your item. You can also add Local Pickup as a postage option. Hint: If Quicklist isn’t available on your account, make sure you select “Switch to the quick-listing tool” on the “Sell Page”. Quicklist isn’t available for Seller Hub subscribers, you will need to opt-out from Seller Hub to access Quicklist.
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