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Best Practices for SEO

Optimise your listings for the top internet search engines with our best practice tips for search engine optimisation.

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SEO Tips and Tools

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Create listings that are moer likely to be found by Internet search engines with these tips and tools.

Although search engines generally don't disclose exactly how their technology works or how they rank their results, here are some tips to help you with the little things that can make a big difference.


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  1. Use keywords: Pick 3 to 5 keywords that relate closely to your item. Ask yourself what words people are likely to use in a search engine when looking for what you're selling. Once you have these keywords, use them appropriately in your listing title and item description.
  2. Include unique product identifiers: One of the most important things you can do to make sure your listings are found by search engines including eBay, Google, and Yahoo is to include unique product identifiers like Universal Product Codes (UPCs), European Article Numbers (EANs), or International Standard Book Numbers (ISBNs) in your listings. It's also a good idea to include as many item specifics as possible such as item brand name, size, colour and Manufacturer's Part Number (MPN) .
  3. Take care with titles: Your listing title is a key factor in search. Include the most important keywords or keyword phrases in your listing title. Use all of your available characters wisely. Keep in mind that users don't search for words such as "wow" or "look."
  4. Get the most out of your item description: Your item's description is the most valuable tool for creating search engine-friendly listings. While your primary goal is to describe the item you’re selling, here are some ways to get the most benefit from your description:
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  • Create good content: Describe your item the best you can and in as much detail as possible. You should include approximately 200 words of visible text in your description. (In 200 words of text, for example, you'll want to use your keywords 10 to 14 times.) Note that search engines only read a certain amount of information per page, so overdoing your description with non-relevant information isn't a good strategy.
  • Avoid keyword spamming: Do not overuse keywords in an item description as it can reduce the effectiveness of your description. Keyword spamming is also a violation of eBay policy and could annoy buyers.
  • Avoid hidden text: Don’tadd invisible copy; search engines won’t read it.
  • Vary font strength: Use bold headers and use a font size of 12 or 14 maximum.
  • Include links: Add links to your other products or to your eBay Store. The words that are linked should be relevant to the destination. For example, "Visit my Store" or "See other items" are more effective than "Click here."
  • Use image alt tags: These are keywords associated with the images you use in your listing. If you do your own HTML be sure to include alt tags. This provides another opportunity to optimise keywords or keyword phrases that both describe the image and are consistent with your content.
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