Promoted Listings Lite is an advertising service available exclusively for items sold on eBay using the Quick Listing Tool. This service can put your items in premium placements when buyers are actively searching and shopping on eBay, increasing your items' visibility and likelihood of being sold.
Only listings created or revised through the Quick Listing Tool are eligible for Promoted Listings Lite. You must ensure your listing:
This service is also not available to below standard sellers.
No. You'll only be charged the fee if a buyer clicks on your promoted listing and purchases it within 30 days. If a buyer clicks on the promoted listing, looks at your item and leaves the site, but then returns within 30 days and purchases your item, the fee still applies.
However, if a buyer finds your item via a non-promoted listing in search results, you will not be charged the fee.
We calculate the fee by referencing the trending price for similar items at the time of listing. We then select a percentage of that price as the fee to give your item the best chance of being featured in the premium placements exclusively reserved for this service.
The fee will be deducted from your account when your item sells, and only if the sale was due to the listing that was promoted. You'll see it included in your invoice, similar to your final value fee.
Promoting your listing does not guarantee a sale. However, using Promoted Listings Lite means your listings have a chance of appearing in premium placements around eBay, which leads to a greater chance of being noticed by potential buyers. In fact, your item's visibility could increase by 30%.**
Our payment structure is set up so that you'll only be charged the fee if your item is sold through the listing that was promoted and the buyer purchases your item within 30 days of clicking the promoted listing. If your item is sold without the help of the promotion, there will be no additional fee.
For now, the only way to cancel or opt-out is by canceling your listing and relisting your item.
Yes, you can promote any number of listings as long as your item fits the eligibility criteria in question 2.
At this time, you will only be informed of the items that are sold through the Promoted Listings Lite service through the resulting ad fee on your monthly invoice. We are working hard to create a simple way to track your metrics for future versions!
The listings you choose to promote may appear on various prominent placements across eBay throughout the buyer's shopping journey, including on the search results page and related items modules on the eBay platforms in the country where you are registered (AU) and are limited to that site alone.
Your ads may appear:
Applying the recommended price guidance for your listings remains an important best practice. Promoting your listings gives you the opportunity to improve its visibility and help your items sell faster by having them show up in high impact placements on eBay.
Footnote 1: *Based on data from May through June, 2016 on eBay.com. Measured on 40,000 listings that had sales before they were promoted and had promoted listing sales after they were promoted.
Footnote 2: ** Only listings created or revised through Quick Listing Tool are eligible. Sellers can promote fixed-price listings in all categories except Motors, Real Estate & Travel. Listings must be priced around price guidance. Auction and Auction Buy It Now listings are not eligible at this time. Not applicable to below standard sellers.