The key to a memorable brand is capturing what makes your business unique. Use these tips to build your brand:

  • Consistent use of imagery, colours, and tone of voice.
  • Positive and professional messaging.
  • Spread the word about your brand across eBay, social media, and other communication channels.

Woman looking at desktop computer screen showing online store

Embrace Social Media

Use social media to promote your store, showcase products, advertise special events or campaigns, and build a customer following. 

  • Use standard hashtags for posts or create special hashtags for your own special events.
  • Cross-promote your social media channels by adding links to your eBay store, listings, posts and promotions.
  • Use Codeless Vouchers, available through Promotions Manager. for social-only discount campaigns.

Use High-Quality Product Photos

Great product photos can turn a potential customer into a loyal buyer.


Handbag and shoes on white background

Turn your Store into a Destination

Design and organise your store to make it easy for customers to find what they're looking for. You can create up to 300 categories, customised to suit your business and provide the best experience. Here are some tips to get started:

  • Create an intuitive left navigation, grouping your listings into custom categories.
  • Create special categories to attract attention, i.e. 'New arrivals' or 'Clearance'.
  • List items in multiple categories to help buyers find what they're looking for.