What is Terapeak?

Terapeak is a data-driven tool exclusive to eBay, that helps you identify what to sell, when to sell and at what price. It accesses and analyses up to one year of data to provide you with essential marketplace insights. It's a valuable way of understanding your buyers and how you perform within your market, as well as identifying how to improve and optimise your listings.

The Terapeak Tool can be found in the Seller Hub Research Tab and is free for all sellers with an eBay store subscription. If you're a non-shop seller, you can subscribe to Terapeak for $12/month*. 

*$12/month with a 1 year plan or $19/month without.

Terapeak on eBay

Use Terapeak to Stand Out

  • See how products and categories are performing across all eBay marketplaces.
  • Get data-driven keyword information to optimise your listings, which helps attract buyers
  • Identify successful strategies for attracting buyers and potential areas to improve.
  • Analyse your market performance and identify opportunities for growth
  • View important insights in clear, easy-to-understand statistics, graphs and charts.

How It Works

Terapeak analyses millions of listings across eBay's global marketplaces and presents insights in a clear and easy to navigate way. This includes sales data, listing formats, the average sold item pricing, shipping costs and buyer search terms. Use Terapeak to evaluate pricing, sourcing opportunities, market trends, and product behavior across regions and competitors.

Terapeak

Product Research Feature

In the product research tab, you can search by keyword, region and product identifier code. The tool gives you the averages for an item's sold price and shipping costs as well as free shipping coverage. You can also identify the total  items sold in your chosen time period, as well as the total sellers with listings using that keyword.

What This Means For You

  • Analyse trends in prices, sales volumes and buyer demand over time
  • Plan your inventory and pricing structure and better understand shopping trends
  • Identify inventory sourcing opportunities 
  • Analyse top performing listings and their alignment with retail standards
Terapeak Product Research Tab
Listing Improvements Terapeak Tab

Listing Improvements Feature 

The Listing Improvements Tab in Terapeak gives you general listing insights and helps you identify under-performing listings. You can analyse individual listings and see the prices of sold and active listings similar to yours. You can also compare your listing level traffic with your competitors (i.e. impressions and conversation rate) and view live eBay listings like yours. 

What This Means For You

  • Identify and revise under-performing listings based on competitor insights 
  • View listing level traffic including click through rate and impressions
  • See how your listing's performance compares with your competitors 
  • View listings with invalid or missing product identifiers 
  • See Re-stock advice for listings that are likely to sell out based on your current sales rate

Sourcing Guidance Feature

In the sourcing research tab, you can search for products by category. You can view sales volume seasonality and view a price breakdown of items sold in the last year. The tool also calculates a 'growth opportunity score' for certain item specifics including brand and colour (this will vary by category). You can also find an item's score and average sales price by inputting product information. 

What This Means For You

  • Optimise your inventory selection by season and price 
  • Identify sourcing options with the growth opportunity score 
    • This score represents how easily we think you can sell more of an item within a category on eBay. 
  • Calculate the growth opportunity of certain products your looking to sell, including their average sales price
Sourcing Guidance in Terapeak