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Inventory Optimisation

As announced in the Winter 2018 Seller Update, to bring more buyers to you, we’re transitioning towards a product-based shopping experience. This journey with you continues, as the eBay catalogue requirement will begin expanding to additional categories from late August.

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What You Need to Know

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  • Starting in late August, for selected categories, you’ll need to begin matching your listings to the eBay catalogue. If what you’re selling isn’t catalogued or it has incomplete details, you’ll need to suggest new products or improvements to existing product details in order to match your listings.
  • From late September, you won’t be able to create new or revise existing listings in these selected categories without matching them to the catalogue.
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Expansion of the Product-Based Shopping Experience

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Together with you, we continue our multi-year journey towards a new and improved shopping experience that meets the expectations of buyers today. Earlier this year, we welcomed the first phase of  the transition starting with an initial list of product lines that required matching with the eBay catalogue. The next chapter of our journey has begun as this requirement will be expanding to additional categories.

Our mission is to bring more buyers to you so that you can drive even more sales, and this expansion is instrumental in providing a simpler, cleaner and more efficient shopping experience that buyers expect. The new shopping experience will mean a reduction in listing time and an improvement to the accuracy we provide you.

Starting in late-August, if you sell in the below 12 categories, you’ll need to start matching your listings to our catalogue. If what you’re selling isn’t catalogued or it has incomplete details, you’ll need to submit new products or improvements to existing product details in order to match your listings.

These new features will be available in all of our listing tools and will allow you to match any of the items you’re selling with our catalogue. They’ll first be available in the following 12 categories:

  1. Cardio Equipment
  2. Home Appliances
  3. Humidifiers
  4. Internet & Media Streamers
  5. Mobile Phones
  6. Portable Fans
  7. Programmable Thermostats
  8. Small Kitchen Appliances
  9. Smart Speakers
  10. Space Heaters
  11. Tablet & eBook Readers
  12. TVs

From late-September, you won’t be able to create new or revise existing listings in these 12 categories without matching them to the catalogue.

As we continue our transition towards a product-based shopping experience we plan to enable you to submit new products or improvements to existing product details in the additional categories below before the end of year:

  1. 3D Printers & Supplies
  2. CPUs/Processors
  3. Desktops & All-In-Ones
  4. DJ Equipment
  5. Electrical Equipment & Supplies
  6. Heating, Cooling & Air
  7. Home Telephones & Accessories
  8. Karaoke
  9. Laptops & Netbooks
  10. Memory (RAM)
  11. Motherboards
  12. Multipurpose Batteries & Power
  13. Portable Audio & Headphones (except Parts & Accessories)
  14. Printers
  15. Pro Audio
  16. Scanners
  17. Surveillance & Smart Home Electronics (except Parts & Accessories)
  18. Test, Measurement & Inspection
  19. Tools & Workshop Equipment (except Parts & Accessories)
  20. TV Reception & Set-Top Boxes
  21. Video Games & Consoles (except Video Games)
  22. Virtual Reality (except Parts & Accessories)
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What You Need to Do

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Late August 2018 - If you sell inventory in the 12 categories mentioned, you’ll need to begin matching your listings with the eBay catalogue. You’ll have the ability to suggest improvements to the catalogue for products that you feel aren’t accurately described, or are missing critical information. You’ll also be able to suggest new products to the catalogue if you feel your inventory isn’t represented. In both cases, we’ll review and respond to your suggestions, generally within 24 hours.

Late September 2018 - You won’t be able to successfully revise an existing listing or complete a new one if you don’t use the eBay catalogue for the categories that must be matched. You’ll also need to associate your Good ‘Til Cancelled listings with the eBay catalogue in the categories above. Otherwise, your products won’t be visible to buyers.

The new product-based shopping experience will become the default experience for the chosen categories and will only display listings associated with a product in the eBay catalogue. With your support, we’ll continue to expand the product-based shopping experience to new categories in 2019 and we’ll provide you with advance notice to help you prepare.

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How to Associate Your Listings with the eBay Catalogue

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The journey towards a product-based shopping experience wouldn’t be possible without your close support. We understand that many sellers have large volumes of inventory impacted by this change so we’re working hard to make the process as easy as possible for you.

From late August, you’ll have a great tool within Seller Hub that will show you any of your existing listings that require a catalogue match. If you’re using eBay’s APIs, you will find similar guidance using our Compliance API. We’re also working with service providers to ensure they enable these recommendations, along with the ability to make suggestions to the eBay catalogue.

You can also access our Developer’s Playbook and if you’re using a third-party developer, please contact them for details on how to associate your listings with the eBay catalogue.

For guidance on how to associate your listings with the eBay catalogue, please see the FAQs below for more information.

 

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Catalogue Matching Tool

From late August, you’ll have access to a great tool within the Seller Hub that will show you your existing listings that require a catalogue match. Please note: This tool will display the listings that require a catalogue match for the 12 categories mentioned at first, then for the remaining 27 categories later this year.

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When Will This Happen?

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For the 12 categories mentioned:

  • Late August 2018: You’ll be able to suggest new product entries and improvements to existing ones within the eBay catalogue. You’re the expert about the products you sell and your insight will ensure that your products are accurately represented to buyers in ways you’d expect.
  • Late September 2018: You won't be able to publish new or revised listings in selected categories without using the eBay catalogue .
  • October 2018: Listings in selected categories that aren't associated with the catalogue won't be displayed in search results.

If you haven't selected a product from the catalogue, you'll see an error message such as this one:

 

Here’s an example of what you’ll see from late August 2018:

Creating a new product entry:

 

Suggesting improvements to existing product entries:

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How Do You Benefit?

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  • Faster and simpler listing process
  • Meeting buyers’ expectations
  • Buyers will be able to more easily find the products they’re looking for.

Search results are grouped together by product to help buyers quickly find the item they’re looking for.

Product pages display selection, value and a range of item conditions available on eBay—new items, refurbished items, auctions and more, along with reviews.

We also found an opportunity to incorporate some of the best design elements of your view item pages so that your buyers have the most important information immediately available.

These design decisions are based on extensive testing to ensure your products are presented in the way your buyers most intuitively navigate.

We’ve moved the placement of multiple Our Picks to the top of the page so that buyers can immediately see the spectrum of value available to them. We’ve also evolved Our Picks to include auction and refurbished items. This is important to give all listing types the opportunity to gain the prominence they deserve and demonstrate the diversity available on eBay.

 

By redesigning our product pages and reinventing search on eBay, we’ve enabled more intuitive navigation of eBay for your buyers to find your items.

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