As announced in the Winter 2018 Seller Update, to bring more buyers to you, we’re transitioning towards a product-based shopping experience. This journey with you continues, as the eBay catalogue requirement will begin expanding to additional categories from late August.
Together with you, we continue our multi-year journey towards a new and improved shopping experience that meets the expectations of buyers today. Earlier this year, we welcomed the first phase of the transition starting with an initial list of product lines that required matching with the eBay catalogue. The next chapter of our journey has begun as this requirement will be expanding to additional categories.
Our mission is to bring more buyers to you so that you can drive even more sales, and this expansion is instrumental in providing a simpler, cleaner and more efficient shopping experience that buyers expect. The new shopping experience will mean a reduction in listing time and an improvement to the accuracy we provide you.
Starting in late-August, if you sell in the below 12 categories, you’ll need to start matching your listings to our catalogue. If what you’re selling isn’t catalogued or it has incomplete details, you’ll need to submit new products or improvements to existing product details in order to match your listings.
These new features will be available in all of our listing tools and will allow you to match any of the items you’re selling with our catalogue. They’ll first be available in the following 12 categories:
From late-September, you won’t be able to create new or revise existing listings in these 12 categories without matching them to the catalogue.
As we continue our transition towards a product-based shopping experience we plan to enable you to submit new products or improvements to existing product details in the additional categories below before the end of year:
Late August 2018 - If you sell inventory in the 12 categories mentioned, you’ll need to begin matching your listings with the eBay catalogue. You’ll have the ability to suggest improvements to the catalogue for products that you feel aren’t accurately described, or are missing critical information. You’ll also be able to suggest new products to the catalogue if you feel your inventory isn’t represented. In both cases, we’ll review and respond to your suggestions, generally within 24 hours.
Late September 2018 - You won’t be able to successfully revise an existing listing or complete a new one if you don’t use the eBay catalogue for the categories that must be matched. You’ll also need to associate your Good ‘Til Cancelled listings with the eBay catalogue in the categories above. Otherwise, your products won’t be visible to buyers.
The new product-based shopping experience will become the default experience for the chosen categories and will only display listings associated with a product in the eBay catalogue. With your support, we’ll continue to expand the product-based shopping experience to new categories in 2019 and we’ll provide you with advance notice to help you prepare.
The journey towards a product-based shopping experience wouldn’t be possible without your close support. We understand that many sellers have large volumes of inventory impacted by this change so we’re working hard to make the process as easy as possible for you.
From late August, you’ll have a great tool within Seller Hub that will show you any of your existing listings that require a catalogue match. If you’re using eBay’s APIs, you will find similar guidance using our Compliance API. We’re also working with service providers to ensure they enable these recommendations, along with the ability to make suggestions to the eBay catalogue.
You can also access our Developer’s Playbook and if you’re using a third-party developer, please contact them for details on how to associate your listings with the eBay catalogue.
For guidance on how to associate your listings with the eBay catalogue, please see the FAQs below for more information.
From late August, you’ll have access to a great tool within the Seller Hub that will show you your existing listings that require a catalogue match. Please note: This tool will display the listings that require a catalogue match for the 12 categories mentioned at first, then for the remaining 27 categories later this year.
For the 12 categories mentioned:
If you haven't selected a product from the catalogue, you'll see an error message such as this one:
Here’s an example of what you’ll see from late August 2018:
Creating a new product entry:
Suggesting improvements to existing product entries:
Search results are grouped together by product to help buyers quickly find the item they’re looking for.
Product pages display selection, value and a range of item conditions available on eBay—new items, refurbished items, auctions and more, along with reviews.
We also found an opportunity to incorporate some of the best design elements of your view item pages so that your buyers have the most important information immediately available.
These design decisions are based on extensive testing to ensure your products are presented in the way your buyers most intuitively navigate.
We’ve moved the placement of multiple Our Picks to the top of the page so that buyers can immediately see the spectrum of value available to them. We’ve also evolved Our Picks to include auction and refurbished items. This is important to give all listing types the opportunity to gain the prominence they deserve and demonstrate the diversity available on eBay.
By redesigning our product pages and reinventing search on eBay, we’ve enabled more intuitive navigation of eBay for your buyers to find your items.
The way you select a product in the eBay catalogue will vary depending on the type of bundles you offer:
In all of these cases, apart from selecting the right product from the catalogue, you must also set the “Bundle Listing” to “Yes” and clearly itemise what’s included in the bundle in the item description field.
When listing a lot of a single-pack product:
When listing a lot of a multi-pack product:
For example, if you want to list an international version of an “Apple iPhone 6s 16GB Silver” on the AU site, search the UPC= 0888462561600 found on the box and you will see the following results (select the non AU versions):
|Apple iPhone 6s - 16GB - Silver (Non US Versions)||Apple||Not Specified|
|Apple iPhone 6s - 16GB - Silver (Unlocked) A1688 (CDMA + GSM)||Apple||Not Specified|
Alternatively, you can search for an “Apple iPhone 6s 16GB Silver” in the selling flow and select the non- AU version