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Seller Growth Tools

At eBay, we’re constantly investing in our marketplace to make as powerful a selling platform as possible for you. We’re focused on helping your business to succeed, rather than competing with you. With new pricing guidance and service metrics & benchmark tool, the Seller Hub will have all the tools you need to help grow your business - all in one place.

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What You Need to Know

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  • From July 2018, the new service metrics & benchmark tool will be available to you. You’ll have more information and visibility on how you’re performing compared with your peers
  • If you have exceptionally high rates of ‘Item Not Received’ and ‘Item Not as Described’ when compared with your peers, fees and consequences may apply.
  • Pricing guidance for your listings will soon be available to all sellers on the Seller Hub. We’re providing you with the optimal prices so that you can boost your conversions and sales on your products.
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Seller Performance Insights

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As announced in the Autumn 2018 Seller Update, we’re providing you with additional visibility into the status of your buyers’ after-sale requests in Seller Hub. We’re committed to giving you the resources to help you to succeed, and providing a great end-to end customer experience, including after-sales service to help grow your business.

The new service metrics & benchmark tool will provide you with competitive insights and guidance on how to improve your performance, ensuring that you remain competitive, provide the best service possible and ultimately sell more.

How do you benefit?

You’ll be provided with metrics and insights on how often you receive after-sale requests compared to sellers of similar items and categories for requests related to:

  • Item not as described – Available from July 2018
  • Item not received – Available from July 2018

 

How are my peer benchmarks determined??

To determine your “Item not as described” peer benchmark, we group you with sellers who:

  • List on the same eBay site and in the same category
  • Share the same assessment lookback period (3 or 12 months), as determined by transaction volume
  • Have a similar average selling price
  • Sell items with similar item conditions – generally new or not-new conditions
  • Offer a similar returns policy – usually returns accepted or returns not accepted policies
  • Sell items with similar buyer-facing delivery estimates.

To determine your “Item not received” peer benchmark, we group you with sellers who:

  • List on the same eBay site and to post to the same destination
  • Share the same assessment lookback period, as determined by transaction volume
  • Have a similar average selling price
  • Sell items with similar buyer-facing delivery estimates.

 

High rate of request:

Our ambition is to help you sell more and manage your business better. Starting in September 2018, if you have very high rates of after-sale requests, then you may be subject to additional fees or consequences:

  • 2% surcharge on final value fees in affected categories – Applied for very high rates of Item not as described
  • Extended Estimated Delivery Dates – Applied for very high rates of Item not received

We want to protect the buyer and shopping experience and help you provide a great customer experience. Please continue to meet eBay’s minimum selling requirements so that you can better meet buyer expectations and avoid any additional fees or consequences.


What you need to do:

We’re empowering you to proactively manage requests and returns, and better manage non-performing sales.

We recommend that you familiarise yourself with and continuously review your after-sale metrics as your business grows.We want to help you sell more and we’ll continue to invest in our tools and so that you can maintain the standards customers expect.

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Pricing Guidance

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Pricing guidance will be available soon to all sellers for your listings. The new guidance will provide you with price suggestions based on eBay’s sales data to help you achieve competitive prices.

 

How do you benefit?

By adopting the prices suggested to you through pricing guidance, you could:

  • Increase visibility in search results and chances of selling
  • Offer a more competitive price
  • Gain access to eBay’s sales data

In fact, we've seen that eBay sellers in our overseas markets who reduced their price (to our suggested price or below) tripled their sales on average*.

*eBay UK data, September 2017. Based on 3,046 price revised listings from 688 sellers collected between 3 September 2017 and 9 September 2017.

 

When is this happening?

The full roll-out of pricing guidance will be available soon. It’s currently available for selected sellers, head to the Growth tab in Seller Hub to see if it’s switched on for your account.

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FAQs - Seller Performance Insights

FAQs - Pricing Guidance

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