As we continue on our multi-year journey towards a product-based shopping experience, we’re extending the eBay catalogue requirement to an additional 12 categories.
As announced in the Autumn 2018 Seller Update, we’re continuing to transform our marketplace to make eBay the first choice for online shoppers by transitioning towards a product-based shopping experience.
Our multi-year journey began when we welcomed the first phase of the transition starting with an initial list of product lines that required matching with the eBay catalogue. Now, we’re getting ready to take the next step in this journey together by extending this requirement to an additional 12 categories.
Our mission is to bring more buyers to you so that you can drive your sales, and this expansion is incremental in providing a simpler, cleaner and more efficient shopping experience that buyers expect. The new shopping experience will mean a reduction in listing time and an improvement to the accuracy and value of the competitive guidance we provide you.
This August, we’ll invite you to help us create a catalogue that best reflects the products you sell, by suggesting new product entries and improvements to existing ones. You’re the expert about the products you sell and your insight will ensure that your products are accurately represented to buyers in the ways you’d expect.
These are the next categories which will require the eBay catalogue. You can start updating your listings now – you'll see recommendations in Seller Hub.
From September, you won't be able to publish new or revised listings in these categories without using the eBay catalogue. And from October, listings in these categories that aren't associated with the catalogue won't be displayed in search results.
What is the new product-based shopping experience?
Search results are grouped together by product to help buyers quickly find the item they’re looking for.
Product pages display selection, value and a range of item conditions available on eBay—new items, refurbished items, auctions and more, along with reviews. The ‘Our Pick' for an item will be determined based on factors including price, seller standards, postage service and return options.
From Mid-August - If you sell inventory in the above categories, you’ll need to begin matching your listings with the eBay catalogue. We’ll provide you with the ability to suggest improvements to the catalogue for products that you feel aren’t accurately described, or are missing critical information. You’ll also be able to suggest new products to the catalogue if you feel your inventory isn’t represented. In both cases, we’ll review and respond to your suggestions, generally within 24 hours.
From September - You’ll need to associate your Good ‘Til Cancelled listings with the eBay catalogue in the categories above. Otherwise, your products won’t be visible to buyers. You also won’t be able to successfully revise an existing listing or complete a new one if you don’t use the eBay catalogue.
The new product-based shopping experience will become the default experience for the chosen categories and will only display listings associated with a product in the eBay catalogue. We’ll continue to expand the product-based shopping experience to new categories later in the year and we’ll provide you with advance notice to help you prepare.
Here’s what you’ll see from August:
Create a new product entry:
Send us feedback on a product entry:
Tell us what needs changing about a product entry:
For guidance on how to associate your listings with the eBay catalogue, please see the FAQs below for more information. There’s also a great tool to help you identify listings that requires updating.
Seller Hub will show recommendations on product associations for your listings to help you with your revisions. If you’re using our APIs, you will find similar guidance using our Catalogue API. We’re working with service providers to ensure they enable these recommendations, along with the ability to make suggestions to the eBay catalogue.
You can also access our Developer’s Playbook here and if you’re using a third-party developer, please contact them for details on how to associate your listings with the eBay catalogue.
If you haven't selected a product from the catalogue, you'll see an error message such as this one:
Don't include information that belongs in the listing such as condition, price, postage, returns, seller information or custom modifications made to the product. You can provide this information later in the listing flow.
In addition, it is beneficial to you to make sure that all product information in the catalogue accurately and comprehensively describes the item that you are selling. Incorrect product information could result in a returned item or a “item not as described” claim.
Starting in September 2018, if you are selling an item in the select product lines but you do not associate it to a product from the eBay catalogue, you will be unable to complete the listing.
For example, if you want to list an AU version of an “Apple iPhone 6s 64GB Silver” on the US site, search with an EAN = 888462563048 found on the box and you will see the following results select the non US versions):
|Apple iPhone 6s - 64GB - Silver (Non US Versions)||Apple||Not Specified|
|Apple iPhone 6s - 64GB - Silver (Non CA Versions)||Apple||Not Specified|
Alternatively, you can search for an “Apple iPhone 6s 64GB Silver” in the US selling flow and select the non US version.
Using eBay Tools:
Revise an existing lisiting:
Using File Exchange
File exchange uses product code fields to associate the eBay catalogue with the items you are listing. To ensure your items qualify for the new product-based shopping experience, use the Product:ePID header and the number that best represents your inventory.
You may also want to use product details fields to define which catalogue attributes are included with your listing.
The product details fields are:
For more information on formatting and header prerequisites, please review the File Exchange Advanced Instructions.
Using the Merchant Integration Platform (MIP)
Using the API
Adopt the eBay catalogue by assigning an ePID to your items.
Using 3rd Party Providers
Contact your 3rd party provider to find out more on associating your listings to an eBay catalogue entry.