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Inventory Optimisation

We’re introducing a product-based shopping experience with the eBay Catalogue and making updates to our category and classification structures.

Topics we'll cover

What you Need to Know

  • Sellers will need to adopt the eBay catalogue for selected products. This will enable a new and cleaner search experience
  • Updates will be made to our category structure to include new categories, remove outdated categories and to rename and merge existing categories. Review the new structure and see if you are impacted.
  • To provide the most accurate and helpful search results for buyers and to ensure your items are listed in the most relevant category, items listed in two categories will incur the higher of the two category’s final value fees when your item sells.
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Product-based Shopping Experience

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Making sellers like you successful means buyers shop on eBay first. To remain Australia’s leading shopping destination and meet buyers’ continuously evolving expectations, eBay is introducing a product-based shopping experience.

To be able to provide a simpler, cleaner shopping experience, we will require you to match your listings for selected categories to the eBay Catalogue.

The new product-based shopping experience will group listings with the same eBay Product ID (ePID). By matching your listings to the eBay catalogue, buyers can easily find merchandise that meets their search criteria and quickly decide on products to purchase.

The new product pages will show the spectrum of value and item conditions available on eBay – new items, refurbished items, auctions and more. The top product slot for an item will appear using an algorithm that combines factors such as price, inventory, delivery experience, seller standards and return options.

Starting in March 2018, Seller Hub and My eBay will show recommendations on your existing listings that need updating to comply with the new requirement.


New product-based shopping experience:


Product page:


What you need to do:

From May, if you are listing one (or more) of the products listed below, you will need to match your listing to the eBay catalogue. Later this year, we will ramp up this requirement with additional product lines and categories. We’ll be in touch when we add more product lines throughout 2018 and 2019.

Product lines:

  • Apple TV
  • Apple iPhone (All Models/Generations)
  • Apple iPad (All Models/Generations)
  • Amazon Fire Stick
  • Amazon Echo
  • Dyson AM Cooling Fan
  • Dyson AM Humidifier
  • Dyson AM Fan Heater
  • Dyson Pure
  • Google Chromecast
  • Google Home


Why are we making this update?

We need to make it as easy as possible for buyers to find what they are looking for via a product-based shopping experience. To help create this, we need you to match your products to the eBay catalogue.


When will this happen?

Starting in May 2018, you’ll be required to use the eBay catalogue for the product lines listed above when listing new products.

Later this year, additional product lines will be added. We will be in contact with you when ramping begins.

In the meantime we recommend you start matching your active Good ‘Til Cancelled listings to the eBay catalogue now, via the Seller Hub or APIs. If you don’t update your listings to match the eBay catalogue by June 2018, your listings won’t be visible in search results.

This requirement is applicable for all item conditions (e.g. new, used, and seller and manufacturer-refurbished).

In addition, when you create listings in the above product lines with multi-variations (multi-SKU), you’ll be required to provide a Global Trade Item Number (UPC, EAN or ISBN) for each variation.

If you don’t match your listings to the eBay catalogue by mid-May, you may not show in search when we switch the buyer experience on from June.


How do you benefit?

  • Increased traffic to listings and potentially higher conversion
  • Faster and simpler listing process
  • Meet buyers’ expectations
  • Do not lose visibility in search.
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Category and Classification Changes

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We’re making updates to our categories and classifications to ensure we continue to provide an intuitive buying, selling and search experience. These updates will come into effect on 4 April 2018 and include additions, removals, merging and the renaming of categories.
If you have a listing in an impacted category, eBay will automatically move your listing to the most relevant category. Impacted categories are listed below:

  • Baby
  • Clothing, Shoes, Accessories
  • Crafts
  • Gift Cards & Vouchers
  • Health & Beauty
  • Home Appliances
  • Home & Garden
  • Industrial
  • Pet Supplies
  • Sporting Goods
  • Tickets, Travel
  • Toys, Hobbies
  • Vehicle Parts & Accessories.
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Listing in Two Categories

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To help buyers find your products faster and more easily, we encourage you to list your item in the single most relevant category rather than multiple categories. This will ensure that the most accurate and helpful search results are returned in buyers’ searches.
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From 4 April 2018, when you list an item in two or more categories and there is a difference in final value fees between the categories, the highest final value fee will apply when your item sells.

To assist you to list in the most relevant category, please use our eBay tools to update your items:

  • Listings tab in Seller Hub
  • Bulk edit functionality in My eBay
  • Selling Manager/Selling Manager Pro
  • File Exchange.
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FAQs - Product-based Shopping Experience

FAQs - Category and Classification Changes

FAQs - Listing in the Single Most Relevant Category