We’ve enhanced the listing quality and sales report in Seller Hub

To give you more of what you need, we’ve made some updates to the tools and reports on the Performance and Research tabs in Seller Hub.

Read this if:

  • You want to know specific actions you can take to optimise your listings and categories to help boost your views, impressions and sales on eBay
  • You want deeper analysis of your sales performance as well as insights into buyer engagement
  • You want to access up to 12 months of sales data in one report

Key dates:

Over the next few weeks you'll see some of these changes in the Performance and Research tabs within Seller Hub

Reviewed by Jason Ramage, eBay seller since 2005

What Jason has to say about this change:

“The ability to control the data over a longer time (historical) in greater depth allows me to stay engaged longer on the platform instead of using a separate off site tool to review what I need access to in order to grow my business.

This data, as eluded to in the other column, is info at the ready already on the ebay backend and if made available without too much network strain, could allow serious sellers the choice to review better

For us, the more simplistic a review tool and data is offered, the better. If its pdf to simplify export great – or if excel to review  and pull apart, even better.”

What’s changing?

Earlier this year, we launched the Listing Quality Report. This report is a downloadable document that provides you with analysis at listing and category level. It suggests specific actions you can take to optimise your listings and categories to help boost your views, impressions and sales. To keep improving the report, we’ve made some updates. 

We’ve also updated the Seller Hub sales report to give you deeper analysis of your sales performance as well as insights into buyer engagement.

Why is eBay making this change?

You’ve been asking us for more data to help build and track your business on eBay. To give you more of what you need, we’ve made some updates to the tools and reports on the Performance and Research tabs in Seller Hub. Use these new features to get an insight into how you’re doing compared to your competitors and how you can optimise your listings.

What does it mean for me?

Listing Quality Report

This month, the Listing Quality Report will be available to download in three formats:

  • A PDF “one-page summary”
  • An Excel “full-report” with one tab per category
  • A CSV “raw data” file, to be exported for further analysis

In the past, you could see the analysis of your 10 categories with the most live listings. You’ll be in control of which categories will show up in the report. You’ll also have the option to keep the existing analysis, using the top 10 categories with the most live listings.

Sales Report

There are new enhancements to the Sales Report in the Performance tab. You can filter sales by “Year to Date", look back at sales data for up to 1 year, and filter by sales via Promoted Listings or offers.

You’ll soon also be able to see:

  • Sales insights: Sales by category and by listing format (auction vs fixed price)
  • Buyer insights: You’ll be able to see new vs repeat buyers and total buyers 
  • New search functions: You’ll be able to search by item ID or title.

What should I do next?

You don’t need to do anything. You can now see some of these changes in the Performance and Research tabs within Seller Hub. Keep an eye out for the rest of the changes over the next few weeks.

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