Authenticity Guarantee for sneakers

eBay's Authenticity Guarantee is a service designed to help you buy and sell sneakers on eBay with confidence. The authentication process is currently free for both sellers and buyers.

Read this if:

  • You are a seller listing brand new Nike, Converse, Vans, New Balance or Adidas sneakers over $150 in the below categories: 
    • Men’s Athletic Shoes (15709)
    • Women’s Athletic Shoes (95672)
    • Men’s Casual Shoes (24087)
    • Women’s Comfort Shoes (53548)

Key dates:

  • In July 2021 
    • eBay’s Authenticity Guarantee launched in Australia for new sneakers in relevant categories/brands. Currently, used sneakers are not eligible for the Authenticity Guarantee program.

What’s changing?

The Authenticity Guarantee blue tick is applied to all eligible sneaker listings and there is no need for sellers to opt in. If your listing has the blue tick, you’ll send your eligible inventory to our authentication facility instead of directly to the buyer. 

When the sneakers arrive at eBay's authentication partner, the first thing the authenticator will do is to verify that the contents are consistent with the listing details. Then, they'll perform a multi-point, physical inspection for authenticity. This process includes thorough physical inspection of the shoe's structure, materials, tags and logos. The packaging and accessories are also reviewed for authenticity.

Finally, an eBay Authenticity Guarantee NFC-enabled tag is attached to the shoes and programmed with the unique details of each product. The item is then sent by express post to the buyer.

Why is eBay making this change?

 

eBay has partnered with Sneaker Con, one of the leading industry experts in sneaker authentication, whose services and capabilities have been thoroughly vetted to ensure the highest standard of service to eBay users. We’re tackling counterfeits head on and our goal is to enhance trust in the shopping experience for both sellers and buyers. As a seller, we have you covered with professional authentication and verified returns, and as a buyer, you are protected against fakes, frauds and doubt when it comes to purchasing sneakers.

What should I do next?

If your sneaker listings meet the eligibility requirements then they will be automatically included in the Authenticity Guarantee program  

In order to properly protect you and the buyer, our authentication process is more strict when it comes to how items are described and the item condition selected. You should take some time to review your listings in the eligible categories and double-check that you have accurately described the item including photos of any defects or cosmetic imperfections of the sneaker, the box and accessories.


If you want to be a part of the program, familiarise yourself with the eligibility criteria: 

Brand new Nike, Converse, Vans, New Balance or Adidas sneakers over $150 in the below categories: 

  • Men’s Athletic Shoes (15709)
  • Women’s Athletic Shoes (95672)
  • Men’s Casual Shoes (24087)
  • Women’s Comfort Shoes (53548)

 

If your listings already meet the eligibility criteria and are in the Authenticity Guarantee program, make sure you're familiar with the items on the right.