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Creating your store

An eBay Store provides sellers advanced options to grow sales and maximise profitability. Your own eBay Store creates a central shopping destination that’s exclusively for your products and can be customised to suit your brand.

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WHAT IS AN EBAY STORE

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An eBay Store is your very own shopfront on eBay.

You can easily create a visual, vibrant and true representation of your business and your brand. Creating an eBay Store can be completed in minutes using our templates system. All of your active listings are automatically imported. Then, it’s up to you how you organise your products. You can even create new and unique categories that differ to the main eBay category structure.

There are 3 different Store subscription levels to choose from; Basic, Featured and Anchor Stores.

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WHY USE AN EBAY STORE

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HOW TO CREATE AN EBAY STORE

 
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We'll walk you through the process of setting up a store step-by-step in this video.

STEP 1 - SUBSCRIBE

Subscribe to an eBay Store package that best suits your business. You can select from Basic, Featured or Anchor Stores. Subscribe to an eBay Store here or visit My eBay > Account > Subscriptions > Subscribe to an eBay Store.

Note for New Zealand sellers: please check you are registering on the webpages with .au at the end of the URL.  If not, you may be registering on the US site who charge higher fees for foreign sellers.  

 

STEP 2 - CUSTOMISE

Once you’ve subscribed, it’s time to create and customise your Store

  1. Upload your logo
  2. Set up a billboard image
  3. Write your Store description
  4. Choose your featured listings.

STEP 3 - PREVIEW

Preview and edit your Store before you launch it.

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FEATURES OF AN EBAY STORE

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Use the following features to customise and build your Store.

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1. Billboard image
Promote your brand, your products or special promotions. You can update your billboard as often as you like.

2. Store description
Introduce your business, your product theme or your Store policies.

3. Store logo
A graphic that symbolises what you sell or the qualities of your company.

4. Store categories
Organise your products on your virtual "aisles" and "shelves" to make it easy for customers to find what they're looking for. Learn more about managing your Store categories.

5. Featured item
Select listings you want to showcase on your main Store page. You can set your Store to feature listings that are ending soonest or are newly listed, or handpick the items you want to feature.

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6. Sort order
Choose the default order for your listings to be displayed (e.g. "Time: ending soonest").

7. Store Search box
Allows buyers to easily search within your Store.

8. Follow button
Buyers can follow your Store to see your items in their home page feed.

9. Sign up for your newsletter
Buyers can subscribe to your promotional email newsletter.

10. Sharing buttons
Promote your Store via email or on Facebook, YouTube, Twitter and Pinterest.

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TIPS FOR DESIGN AND BRAND

 
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  • Create a billboard using an image that's exactly 1200 x 270 pixels to fit the space perfectly.
  • Because only the first 160 characters of the store description are shown, include the most important information first.
  • Create a consistent customer experience by adding your logo to end of listing and invoice emails.
  • For more tips, watch our video on how to make your store stand out from the crowd. 
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TOOLS TO PROMOTE YOUR EBAY STORE

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You don't need to be a web design whiz, use these tools to promote your brand and make your customers feel at home.

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Once your Store is up and running, go to Manage My Store in My eBay to make changes or to add custom Store categories.

CLEAN, PROFESSIONAL IMAGES OF YOUR PRODUCTS CAN INCREASE CONVERSION UP TO 7%*

Hire a professional to clean up your photos, so you can focus on running your business. Pixc provides on demand product image editing, providing results within 24 hours.

Try Pixc today

*eBay 2015

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