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Store packages and pricing

eBay Stores offer 3 different subscription levels; Basic, Featured and Anchor. Each Store level has a different monthly subscription fee and different benefits and features such as discounted final value fees, free listing entitlements and advanced reporting. Use the information on this page to help choose the Store that’s right for you.

Topics we'll cover

UNDERSTANDING STORE FEES AND DISCOUNTS

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To help you choose a Store, consider the volume of listings and sales you make each month, the price your items sell for and the main categories you sell in.

Calculate your best option using our fee illustrator.

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IMPORTANT

Store subscription packages were adjusted with updated pricing, additional benefits and new entitlements from 14 February 2017.

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Use the table below to compare the different Store package costs.

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  STANDARD EBAY FEES (NO STORE) BASIC STORE PACKAGE FEATURED STORE PACKAGE ANCHOR STORE PACKAGE
Monthly Subscription Fee N/A $24.95 $54.95 $549.95
Tier 1 Final Value Fees* 9.9% 6.0% 5.4% (10% discount compared to Basic Store) 4.8% (20% discount compared to Basic Store)
Tier 2 Final Value Fees* 9.9% 8.0% 7.2% (10% discount compared to Basic Store) 6.4% (20% discount compared to Basic Store)
Tier 3 Final Value Fees* 9.9% 9.5% 8.55% (10% discount compared to Basic Store) 7.6% (20% discount compared to Basic Store)
Monthly Free Listing Entitlement 40 Auction or Fixed Price 600 Fixed Price 1500 Fixed Price Unlimited Fixed Price
Auction Insertion Fee

$1.50 (under $100)

$3.50 (over $100)
 

$3.00

 

$3.00

 

$3.00

 

Auction Insertion Fee within Collectables Category N/A $1.00 $1.00 FREE
Fixed Price Insertion Fee

$1.50 (under $100)


$3.50 (over $100)

$0.50


$0.05 for Media categories

$0.20


$0.05 for Media categories

FREE
Add Buy It Now to an auction FREE $0.50 $0.50 $0.50
Other Listing Features FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
Seller Hub FREE FREE FREE FREE
Final Value Fee Cap $400.00 $400.00 $400.00 $400.00
Other Benefits    

 

  • Dedicated merchant support (Australian and New Zealand based sellers only)
  • $100 monthly credit for Promoted Listings

*Final Value Fee Tiers

The final value fee is calculated as a percentage of the item sale price plus postage and handling charges.

We've created three tiers to help you easily identify which Final Value Fee applies to you depending on the category you sell in.

Tier 1 Items sold for $250 or more in the following categories - Home Appliances; Cameras; Computers; Electronics; Home Entertainment; Phones; and Video Game Consoles.
Tier 2  All remaining categories (excluding Tier 1, Tier 3, vehicles & classifieds) and Home Appliances sold for less than $250. 
Tier 3 Clothing, Shoes & Accessories; Health & Beauty; Jewellery & Watches; Media; Collectables; and items sold for less than $250 in the following categories: Cameras; Computers; Electronics; Home Entertainment; Phones; and Video Game Consoles.
 

See complete category lists for more detail.

View the complete fee table here.

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Additional Value

Anchor Store Subscribers will receive Dedicated merchant support (Australian and New Zealand based sellers only) and $100 monthly credit for Promoted Listings.

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IMPORTANT

If you cancel or downgrade your monthly subscription in the first month you will be billed for that and the next month. Cancellations at any other time will be billed to the end of that month. See the full Stores subscription terms.

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COMPARING STORE FEATURES

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Our Store subscription packages come with a range of marketing and sales tools, including Seller Hub, Promoted Listings and Promotions Manager, to help you grow your business. Click here to read more about the features available.

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NEXT STEPS

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Once you've successfully set up your selling account and chosen your Store package, we'll take you through a simple step-by-step process to name your Store, describe your Store, and choose your Store design. Once you’ve done this, any listings you create will appear in your Store automatically. If you have active listings before you open your Store, they'll appear within 24 hours of opening your Store.

Open an eBay Store now

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IMPORTANT

If your seller performance level is below standard, you won’t be able to open a Featured or Anchor store.

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