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Creating an engaging listing will draw more buyers and help to improve your sales. Follow these tips to create listings that attract customers and provide a great shopping experience.

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HOW TO LIST AN ITEM ON EBAY

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Listing on eBay is quick and easy. List using your mobile or desktop – simply follow the listing flow and start selling now.

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RESEARCHING BEFORE YOU LIST

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  • Search eBay active and completed listings for similar items to help you with category selection and item description.
  • Review eBay completed listings and other online stores to help you determine a starting or Buy It Now price.
  • Use the Sell one like this or Sell it yourself link shown on similar items to open a listing form with prefilled information.
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CHOOSING BETWEEN AUCTION AND FIXED PRICE

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Auction

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  • Encourages buyers to compete for your item.
  • A low starting price helps to create interest.
  • For an additional fee, add a Buy It Now price that is at least 30% higher than the start price. This price will disappear after the first bid is placed or the reserve price is met.
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Fixed Price

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  • Offers more control over the sale price.
  • You can also choose to accept Best Offers and negotiate with buyers.
  • You can list multiple items in a single listing, including items with variations such as size or colour.
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Read more about selecting a selling format

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IMPORTANT

A reserve price can be set only in Motor vehicle categories.

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TIP

Classified Ad format is also available in some categories on eBay. This category works just like a traditional classified ad. On all listings, you can choose the listing duration and select to schedule your listing so it starts and ends at a particular time.

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CALCULATING POSTAGE

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Weigh and measure your item including packaging and review postage options to decide if you will offer free shipping, flat rate or calculated options. Follow these tips for efficient and effective postage options:

  • Offer multiple options to give buyers a choice i.e. free standard postage or flat rate express service.
  • Exclude certain regions you don’t wish to post to.
  • Offer postage discounts for multiple items.
  • If you offer local pickup, make sure you've specified your item's location.

Learn more about postage.

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Buyers will consider the total cost of an item including delivery. This means postage is an area you can be very competitive. Read more tips on how to compete on postage.

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HOW TO MAKE YOUR LISTINGS STAND OUT

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SETTING UP RETURNS AND BUSINESS POLICIES

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Accepted Returns

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All sellers must specify a returns policy. A flexible returns policy can help build customer confidence and attract more buyers. When writing your returns policy consider the return window, the cost of return postage and the accepted condition of the returned item.
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Business Policies

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Use Business Policies to save time and to communicate your payment preferences and postage guidelines. Once saved, it’s quick to apply these policies to your listings plus you can save as many as you like.
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