- Alcohol & Food
- Books, Magazines
- Clothing, Shoes & Accessories (Shoes only)
- Computers/Tablets & Networking
- Dolls, Bears
- Electronics & Home Entertainment
- Health & Beauty
- Home Appliances
Product identifiers are unique product codes that must be included on listings in many eBay categories. Including product identifiers in your listing helps buyers find items quickly, on eBay and when using search engines.
Product identifiers include the item’s brand, manufacturer part number and Global Trade Item Number (GTIN). These unique codes are typically found on labels or barcodes.
Most new, branded items have product identifiers. A Global Trade Item Number can be a Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN).
Match your item with a product from the eBay catalogue and the unique product identifiers will be automatically included in your listing.
The following product identifiers must be added when listing new or manufacturer-refurbished items. This also applies to relisted, revised and Good 'Til Cancelled listings.
Used, collectible, vintage, or one-of-a-kind items do not require product identifiers.
Check your listings for missing product identifiers. You can use eBay’s bulk listing and editing tool to update your existing listings.
Add product identifiers during the listing flow, or use your preferred listing tool such as the bulk listing and editing tool if you list larger amounts of items. Remember, you won’t be able to list or relist products unless product identifiers are added to your listings.
Use these quick links to check if your listings are missing product identifiers: