What are product identifiers?
Product identifiers include the item’s brand, manufacturer part number and Global Trade Item Number, the unique codes are typically found on labels or bar codes and used by retailers to help them keep track of and manage their stock. Sellers who use product identifiers make it easier for buyers to find what they’re looking for, both on and off eBay, as well as on mobile devices.
Most new, branded items have these identifiers. A GTIN can come in the form of a Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN).
In which categories are product identifiers required?
If you list branded items in new or manufacturer refurbished condition in the following categories, you are required to include the items’ brands, manufacturer part numbers (MPNs), and Global Trade Item Numbers (GTINs) to complete your new listings:
- Alcohol & Food
- Books, Magazines
- Clothing, Shoes & Accessories (Shoes only)
- Computers/Tablets & Networking
- Dolls, Bears
- Electronics & Home Entertainment
- Health & Beauty
- Home Appliances
- Home & Garden (Tools & Appliances only).
- Jewellery & Watches
- Musical Instruments
- Pet Supplies
- Sporting Goods
- Toys, Hobbies
- Video Games & Consoles
- Vehicle Parts & Accessories
See full list of categories here
From 1 March 2016, product identifiers are required on your listings, including relisted, revised and Good ‘Til Cancelled listings of new and manufacturer-refurbished items in certain categories. You should add product identifiers, however, whenever you can.
Do I have to provide product identifiers for refurbished items?
Yes, items that are being listed in manufacturer refurbished condition will require product identifiers.
Do I need to include product identifiers on my Good 'Til Cancelled (GTC) listings?
Yes. From 1 March 2016, you'll be required to include product identifiers on Good 'Til Cancelled listings of new and manufacturer-refurbished items in select categories. It will also apply whenever you manually relist and if you revise certain fields within existing eligible listings (including existing GTCs). Good ‘Til Cancelled listings that you created before the new requirement took effect will continue to appear, even without product identifiers, but will begin to lose visibility in search results. It's recommended that you edit those listings in My eBay or using the bulk edit and relist tool to make sure buyers can easily find and purchase your items.
I don’t see the product identifier fields when I list on my mobile device. How can I add them?
If you usually use a mobile platform to create your new listings, you can continue to list as usual. You’ll simply need to use one of the other eBay listing tools to enter product identifier information. Be sure to talk to your 3rd party listing tool provider about using product identifiers if you don’t list using an eBay listing tool.
Are multi-SKU listings included in the requirement?
After 1 February 2016, new listings and manual relists with multiple variations (multi-SKU) will also be required to include product identifiers when listing in these categories. Before then, you’ll be able to include product identifiers at the variant level (in most selling tools). You can enter the brand only at the “parent” level (which covers all variations). You can enter Global Trade Item Numbers only at the variation level within each listing. Manufacturer part numbers can be entered at either level.
If I select 'Sell one like this' when starting my listing, will I need to include product identifiers?
Yes, however if you use an eBay catalogue when listing your item, the necessary product identifiers will be automatically included for you.
Where do I add the required attributes and how do I recognise which are needed per listing?
Any time you create a new listing and manually relist, or revise certain fields within, existing eligible listings, we’ll highlight the fields in which you must include product identifiers. You will not be able to complete the listing if you do not provide this information.
I sell used/collectible/vintage/one-of-a-kind items. Do I have to add product identifiers to my listings?
No. Although we recommend that you use product identifiers whenever possible, they are not required for listings of used, collectible, vintage, or one-of-a-kind items at this time.
What are the benefits of including product identifiers in my listing?
Product identifiers help buyers find your item more easily, both on eBay and in search engines like Google and Bing. Listings that include an item’s brand, MPN, and GTIN are given greater visibility in eBay search results and navigation, and also benefit from:
- More robust listing information and item specifics, which are included automatically when your item is matched to a product in the eBay catalogue
- More accurate pricing guidance to help make your listings more competitive
- Being well prepared for future enhancements, such as new product reviews.
How do I find my item’s MPN or GTIN?
Most manufacturers list identifiers like MPN and GTIN directly on a product’s packaging, and often right on the product itself. Remember, when you match your item with a product in the eBay catalogue, the required unique identifiers for your items are included automatically in your listing.
If you're having trouble locating a product MPN or GTIN:
- Speak to your provider or manufacturer
- If you make or manufacture your own products you can look at purchasing GTINs through GS1
What happens if my item doesn't contain an MPN or GTIN?
If your item doesn't have an MPN or GTIN number, then in the MPN and/or GTIN fields, select 'does not apply'.
Remember – if your product does have an MPN or GTIN make sure you add this information as it could impact your ranking in Search results on and off eBay.
How do I add the required product identifiers to my listing?
Any time you create a new listing, use the appropriate fields to include your item’s required product identifiers.
We’re updating our listing forms to highlight any missing details as well as adding in tips and hints to help you along.
You can also add product identifiers to your existing listings using the drop-down menus found in eBay’s bulk listing and editing tool.
I already list my items using the required product identifiers. Do I need to do anything else to meet the requirement?
If you already include all of the required product identifiers in your listings, there’s no additional action to take. Remember, all new listings of branded items in new or manufacturer refurbished condition are required to include the item’s brand, MPN, and GTIN in select categories.
What does it look like when you search using an eBay item number?
This is what you or your buyer will see when you search for an item using an eBay item number and the item is active.