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Product Identifiers boost visibility and sales

 

Update: as part of our 2016 Autumn Seller Release, we've made some improvements to Search using product identifiers. 

product identifiers banner

HELP BUYERS EASILY FIND YOUR ITEMS

Search engines on and off eBay (like Google or Bing) look for certain data when they generate results. This data is known as product identifiers. Without them, buyers could miss your listing – which is why we’ve now made it a requirement to include them.


VIDEO
Find out all you need to know about product identifiers.


 

product identifiers video

 

WHAT'S REQUIRED?

The product identifiers we require you to add to your listings are:

  • The item's brand
  • Manufacturer part number (MPN)
  • Global Trade Item Numbers (GTINs) such as;
    • Universal Product Codes (UPCs)
    • European Article Number (EAN)
    • International Standard Book Numbers (ISBNs) in selected categories.

The requirement applies to branded items in new and manufacturer-refurbished condition including to:

  • Relisted
  • Revised; and
  • Good 'Til Cancelled listings

 

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