- Alcohol & Food
- Books, Magazines
- Clothing, Shoes & Accessories (Shoes only)
- Computers/Tablets & Networking
- Dolls, Bears
- Electronics & Home Entertainment
- Health & Beauty
- Home Appliances
Product identifiers are unique product codes that must be included on listings in many eBay categories. Including product identifiers in your listing helps buyers find items quickly, on eBay and when using search engines.
Product identifiers include the item’s brand, manufacturer part number (MPN) and Global Trade Item Number (GTIN). These unique codes are typically found on labels or barcodes.
Most new, branded items have product identifiers. A Global Trade Item Number can be a Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN).
A brand must be valid and established otherwise for unbranded products, sellers should specify the Brand Value as ‘Unbranded/Generic’ instead of ‘Does Not Apply’.
From 14 August, new listings with missing MPN and/or GTIN information may not list. Good till' Cancelled (GTC) listings may not be relisted.
The following product identifiers must be added when listing new or manufacturer-refurbished items. This also applies to relisted, revised and Good 'Til Cancelled listings.
Moving forward, ‘Does Not Apply’ is only to be used where a manufacturer has not assigned a GTIN for a product (for example, if you are making your own product).
Check your listings for missing product identifiers. You can use eBay’s bulk listing and editing tool to update your existing listings.
Add product identifiers during the listing flow, or use your preferred listing tool such as the bulk listing and editing tool if you list larger amounts of items. Remember, you won’t be able to list or relist products unless product identifiers are added to your listings.
When listing on eBay, you should always list with product identifiers. Where manufacturers do not publish a GTIN, it is acceptable to use “Does Not Apply” as a value.
Note (*) based on analysis of listings of new products excluding Media from Australian sellers, that were live between 1 June, 2017 to 30 June, 2017.