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Promoted Listings

Promoted Listings is a paid advertising tool that you can use to promote your listings. It’s a great way to attract more buyers and gain a competitive edge. Ads are automatically created from your listings, which means getting started is quick and easy.

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UNDERSTANDING PROMOTED LISTINGS

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Promoted Listings is a unique cost per sale advertising tool that you can use to increase the visibility of your listings on eBay. It’s a great way to get more exposure, and if your item doesn’t sell, you don’t pay a fee.

By increasing visibility of your listings, you’ll reach more buyers who are actively searching for similar listings on eBay.

The position of your Promoted Listings in search results depends on three factors:

  1. The relevance of the item to the buyers search.
  2. How well the item is selling at the time the ad rate was set. Watch the video to learn more about Promoted Listings.
  3. The competitiveness of your chosen ad rate.
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No sale, no fee!

A fee only applies when a buyer clicks your ad and purchases your item within 30 days.

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Try Promoted Listings now

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THE BENEFITS OF PROMOTED LISTINGS

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  • Your ad is more likely to appear in prominent places, such as first-page search results, including on mobile.
  • Ads are created using the listing information, so set up is easy and quick.
  • You select the listings you want to promote* and the price you’ll pay to promote them (from 1% to 20% of the item's sale price).
  • Easily monitor clicks, impressions and revenue.
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*Promoted listings is currently available for multi-quantity, fixed priced listings in selected categories. Sellers can promote up to 500 listings per campaign. Promoted Listings fees are calculated based on the ad rate selected by the seller. These fees are in addition to all standard selling fees and any other applicable fees as stated on www.ebay.com.au. See full terms and conditions at the end of this page.

TIPS FOR IMPROVING RESULTS

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Drive results

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Promote listings that will benefit the most from the extra exposure, such as hot new products, seasonal specials or best-sellers.
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Plan ahead

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Set campaigns to align with key events like the start of a new season, the run-up to a special event or a public holiday.
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Stay competitive

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Your chosen ad rate influences when and where your ads are visible so it's worth investing more for highly competitive items.
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We provide the option to upload and manage listings in bulk if you have large quantities of data. Read the FAQs on this page for more information.

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USING YOUR PROMOTED LISTINGS DASHBOARD

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Your Promoted Listing dashboard provides an overview of your campaign results. Use this data to gain valuable insights to optimise your ads.

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  • Review impressions, clicks and sales
  • Test different items and pricing tactics
  • Launch new campaigns
  • Test different ad rate and selection strategies
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Get started now

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PROMOTED LISTINGS FAQS

Promoted Listings Overview

Promoted Listings Ad

Campaign Setup

Campaign Management

Reporting and Billing

PROMOTED LISTINGS TERMS OF SERVICE

These terms of service (the "Terms of Service") describe the terms pursuant to which eBay International AG and its subsidiaries and affiliates (together "eBay", "we" and "our") offers you access to our Promoted Listings service, and all related services, applications and tools (together, the "Services").

By using the Services, you accept all terms in these Terms of Service. If you object to the Terms of Use, please do not use the Service.
The Services are one of the services governed by eBay's User Privacy Notice and User Agreement, which apply whenever you use the Services. These Terms of Service supplement, and should be read together with, our User Agreement and Privacy Policy.

You represent and warrant that you have the authority to bind the party using the Service to the Terms of Service; you and that party are collectively referred to as "you" or "your" in these Terms of Use.

 

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