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eBay Collections

eBay Collections is a new way to group and share items on eBay. Sellers can use collections to share products, interests and grow their brand following. Creating an engaging and fresh Collection is key to keeping shoppers interested, read on for tips on how to get started.

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USING EBAY COLLECTIONS

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eBay Collections is an inspiring way to discover new items and shop on eBay. Use Collections to hand-pick products and organise them into themes and groups that buyers can shop from.

eBay Collections offers an opportunity to inspire buyers to engage with your brand, products and your story. Organise your products into themed collections and keep adding products to keep them exciting.

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HOW COLLECTIONS INSPIRE SHOPPERS

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eBay Collections can inspire customers and help them find what they want before they know they want it.

Creating Collections couldn't be easier: choose an item, press the Add to Collection then name your Collection or add it to an existing one. Once you have at least eight items, you've got a Collection that’s ready to be shared, followed and shopped!

Keeping Collections fresh, relevant and interesting is key to having it stand out and start 'trending'.

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TIPS FOR CREATING COLLECTIONS

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TIPS TO INSPIRE AND ENGAGE CUSTOMERS.

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  1. Make sure the items in your Collection are available for sale to avoid disappointing buyers.
  2. Quality of your images, theme cohesiveness and humour or passion expressed in your words will create a great Collection.
  3. Choose the items carefully: a Collection should show items that complement each other, not the same or very similar items.
  4. Keep your Collection to an optimal number of 15 items. This is to ensure stock for Collection items are managed effectively and updated accordingly.
  5. Think about how you can use Collections to share more about you or your business than just the products you sell - what are you influenced by, what moves you, what interests you? Passion is something that isn't easily faked so be true to your interests and you'll engage more customers.
  6. Pin them, tweet them, share them on Facebook and email them to your customers. It's even better when your customers share your Collections for you, so encourage them to 'follow' you and your Collections and share them with their social networks.
  7. Keep an eye out for comments on your Collections and post a reply – it's a great way to connect with other members who share your passions and to showcase your expertise and ideas.
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START TODAY

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TIP

Get inspired and get started

Check out the very best of Collections, created by our own curation team.

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