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Branding and Promoting Your Store

Building a brand helps to make your Store stand out in the crowd, ensuring your customers remember your products and their shopping experience with you. Promoting your Store can help you to attract new customers and create loyal shoppers.

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WHAT IS BRANDING AND PROMOTING YOUR STORE

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Building a brand helps to catch the eye of your customers and helps them stay interested in what you have to offer. Promoting your Store is the effort you make, and the actions you take to stay at the forefront of your market.

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THE IMPORTANCE OF BRANDING AND PROMOTION

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When you create a brand and start to promote it, you are showcasing your products and driving more people to your Store, hopefully leading to more sales. Through promoting your Store, you are showing that you're a constantly evolving business and making what you offer stand out in the crowd.

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Use colours, images and language in your branding that compliment what you're offering. Reinstate your values with descriptive words like fun, professional, modern, simple, easy to use, caring etc.

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BRANDING YOUR STORE

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The key to creating and maintaining a memorable brand, is capturing what makes your business unique, and having a clear understanding of the customers you want to attract. Some other things to keep in mind:

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  • Offer your products at good value
  • Be consistent with your use of imagery, colours and tone of voice
  • Make it easy for customers to find what they came for
  • Keep your messaging positive and professional
  • Avoid bad grammar and always use a spellcheck
  • Keep your text to a minimum
  • Use the same branding across eBay, social media channels and in all other communications
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eBay can help you make your Store "yours" in many ways, such as showing you how to make a listing frame so that all your listings include your Store branding.

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PROMOTING YOUR STORE

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USE SOCIAL MEDIA

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  • Create a Facebook page and update it regularly
  • Make sure you have the same branding on Facebook as you do on your Store
  • Share your Store using the buttons in the top right corner of your Store home page
  • Keep your posts short, to-the-point and engaging
  • Answer any questions you receive in the 'comments' and 'messages' sections of Facebook
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To engage with potential customers, build collections and showcase your items. If you use eBay's discussion boards, include your Store name and web address as part of your signature.

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MERCHANDISING YOUR PRODUCTS IN EBAY

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Participation in eBay Deals can be a great way to boost sales of clearance products, as well as helping drive more traffic to your eBay Store. Sellers are invited to submit items for inclusion in eBay merchandising activities. Both you and your deal must meet certain criteria, and submission doesn't guarantee you'll be included.

Find out more about the criteria for eBay Deals and how to submit your item.

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