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Mobile-friendly listings

In 2016, 67% of eBay visits came from mobile devices and 2.3 items were sold via mobile every second. You may be able to improve sales by making your listings mobile-friendly as buyers will be able to view your listing more easily on mobile.

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It's all About Mobile

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You may be able to improve sales by making your listings mobile-friendly as buyers will be able to view your listing more easily on mobile. To help you get there, we’ve made some suggestions on how you can optimise your listings for mobile.

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Upcoming Changes to Active Content

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A change eBay is making to improve mobile performance is the blocking of active content.
 
From June 2017, you’ll no longer be able to use active content when creating your listings. This is to help make sure your listings perform optimally on mobile devices, improving the shopping experience and helping you sell more. 
 
Examples of active content include JavaScript, Flash, plug-ins and form actions. Listings which contain the following will most likely use active content:
  • Image galleries or carousels
  • Videos
  • Parts compatibility
  • Embedded buyer feedback
  • Freight calculator
  • Tabbed panes
  • Store search field
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Tip

If you use any of the above features in your listings, we have outlined a few alternatives for you.

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Check Your Listings

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Use the free i-ways tool, built in collaboration with us to check if your listings are mobile friendly or contain active content. 

To use, simply:

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  1. Enter your eBay item ID (this is the unique code assigned to each listing, example 112060745235).
  2. Click “check now” and wait a minute or two.
  3. Receive an overview detailing the strengths and weaknesses of the listing, including advice around what to do to make sure the listing works well on both mobile and desktop.
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Best Practice tips on Mobile Optimisation

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  • Consider keeping listing descriptions accurate but compact and stick to text, basic HTML or CSS - don't use active content.
  • Use our photo uploader to include up to 12 photos in your listing for free.
  • When setting up your listing, provide as much detail as possible including item specifics, such as size, colour and product identifiers such as UPCs/EANs.
  • Be sure to use the appropriate fields for payment, postage and returns information.
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