Search form

2382574
Store packages and pricing

eBay Stores offer 3 different subscription levels; Basic, Featured and Anchor. Each Store level has a different monthly subscription fee and different benefits and features such as discounted final value fees, free listing entitlements and advanced reporting. Use the information on this page to help choose the Store that’s right for you.

Topics we'll cover

UNDERSTANDING STORE FEES AND DISCOUNTS

--Paragraph Start--

To help you choose a Store, consider the volume of listings and sales you make each month, the price your items sell for and the main categories you sell in.

Calculate your best option using our fee illustrator.

Use the table below to compare the different Store package costs.
--Paragraph End--
  STANDARD EBAY FEES (NO STORE) BASIC STORE PACKAGE FEATURED STORE PACKAGE ANCHOR STORE PACKAGE
Monthly subscription fee N/A $19.95 $49.95 $499.95
Monthly free listing entitlement 40 auction or Fixed Price 200 Fixed Price* 500 Fixed Price* Unlimited Fixed Price*
Auction insertion fee

$1.50 (under $100)

$3.50 (over $100)
 

$1.50 (under $100)

$3.50 (over $100)
 

$1.50 (under $100)

$3.50 (over $100)
 

$1.50 (under $100)

$3.50 (over $100)
 

Auction insertion fee within Collectables category N/A $1.00 $1.00 FREE
Fixed Price insertion fee

$1.50 (under $100)


$3.50 (over $100)

$0.50


$0.05 for Media categories

$0.20


$0.05 for Media categories

FREE
Add Buy It Now to an auction FREE $0.50 $0.50 $0.50
Other listing features FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
FREE scheduled listings in most categories
$2.00 Subtitle
Selling Manager Pro $9.95 / month FREE FREE FREE
Final value fee
(% of item sale price + postage and handling charges)
9.9% 8% 7% 6%
Category-specific final value fees**
(% of item sale price + postage and handling charges)
9.9%

9.5% for

  • Fashion
  • Tech accessories
  • Media
  • Collectables

6% where the buyer pays $200.00 or more in Technology and Home Appliance categories

8.5% for

  • Fashion
  • Tech accessories
  • Media
  • Collectables

5% where the buyer pays $200.00 or more in Technology and Home Appliance categories

7.5% for

  • Fashion
  • Tech accessories
  • Media
  • Collectables

4% where the buyer pays $200.00 or more in Technology and Home Appliance categories

Final value fee cap $250.00 $250.00 $250.00 $250.00

*As part of 2016's Autumn Seller Release, from 1 May – 31 October 2016, the number of free listings will be doubled for both Basic and Featured Store subscribers.

** See complete category lists for more detail

--Important Content Start--
IMPORTANT

If you cancel or downgrade your monthly subscription in the first month you will be billed for that and the next month. Cancellations at any other time will be billed to the end of that month. See the full Stores subscription terms.

--Important Content End--
 

 

COMPARING STORE FEATURES

--Paragraph Start--

Stores offer additional benefits including access to marketing and sales tools and the ability to create sale events.

--Paragraph End--
BUILD YOUR STORE BASIC STORE PACKAGE FEATURED STORE PACKAGE

ANCHOR STORE PACKAGE

Store home page
A single, branded place on eBay where all your listings live.
  •  
  •  
  •  
Customised web address
Get your very own URL (www.stores.ebay.com.au/yourstorename) so you can drive buyers directly to your Store.
  •  
  •  
  •  
Featured items*
Promote four featured items on your Store homepage. *New Stores only. The old Store layout uses promotion boxes.
  •  
  •  
  •  
Store categories
Help buyers browse your Store with up to 300 custom categories.
  •  
  •  
  •  
Billboard*
Add an image that expresses your brand, shows your products or announces a promotion or Store event. *New Stores only. The old Store layout uses a custom header.
  •  
  •  
  •  

 

MANAGE YOUR SALES BASIC STORE PACKAGE FEATURED STORE PACKAGE ANCHOR STORE PACKAGE
Selling Manager Pro
Use this free tool to help you save time, improve customer satisfaction and scale your business. Normally $9.95/month.
  •  
  •  
  •  

Manage your promotions
Attract more buyers by offering discounted pricing on your items.

Manage 250
listings/day
Manage 2,500
listings/day
Manage 5,000
listings/day
Holiday settings
Put your listings and Store "on hold" while you're away.
  •  
  •  
  •  

 

PROMOTE YOUR SALES BASIC STORE PACKAGE FEATURED STORE PACKAGE ANCHOR STORE PACKAGE
On eBay
A link to your eBay Store will appear on all of your listings.
  •  
  •  
  •  
Listing frame
Add your Store header, search box and category navigation to all of your listings in your item description.
  •  
  •  
  •  
HTML builder
Easily create links to your Store from emails, other websites and listings.
 
  •  
  •  
  •  
Off eBay email marketing
Keep your customers coming back with customised e-newsletters and promotional emails.
5,000
emails/month
7,500
emails/month
10,000
emails/month
Promotional flyers
Create promotional flyers and include them with your shipments to drive repeat business.
 
  •  
  •  
  •  
Search engine keyword management
Optimise your Store for search engines and increase your exposure on the web.
  •  
  •  
  •  

 

TRACK YOUR SUCCESS BASIC STORE PACKAGE FEATURED STORE PACKAGE ANCHOR STORE PACKAGE
Traffic reports
Review your Store traffic to improve your merchandising and listing strategy.
  •  
Advanced Reporting Advanced Reporting
Number of page views and visitors for each page in your Store, including all of your listings.
  •  
  •  
  •  
Data on how visitors are getting to your Store (for example, which search engines and keywords are referring visitors).
  •  
  •  
  •  
Advanced traffic reports  
  •  
  •  
Search terms that visitors are using within your Store.  
  •  
  •  
Path analysis, for example, the paths visitors take through your Store.  
  •  
  •  
Bid and Buy It Now tracking to help you optimise your Store for bidders and buyers.  
  •  
  •  
Returning visitor reports.  
  •  
  •  
What visitors are using to view your pages including browser type, window size and language setting.  
  •  
  •  

 

NEXT STEPS

--Paragraph Start--

Once you've successfully set up your selling account and chosen your Store package, we'll take you through a simple step-by-step process to name your Store, describe your Store, and choose your Store design. Once you’ve done this, any listings you create will appear in your Store automatically. If you have active listings before you open your Store, they'll appear within 24 hours of opening your Store.

Open an eBay Store now

--Paragraph End--

 

--Important Content Start--
IMPORTANT

If your seller performance level is below standard, you won’t be able to open a Featured or Anchor store.

--Important Content End--

 

NEXT

NEXT ARTICLE