Many of you have already heard about eBay promoted listings, and some of you are not only using the advertising service, but reaping some sizeable benefits.
Many of you have already heard about eBay Promoted Listings, and some of you , like eBay US seller Theresa C. (seller ID: Clubred97) are not only using this advertising service, but reaping some sizeable benefits.
“The return on my investments I am seeing with Promoted Listings is amazing… I would tell a seller that is hesitant about using Promoted Listings to give it a shot… you’ve got nothing to lose”
But let’s back up a bit for those of you who are thinking promoted what?
Promoted Listings is an advertising service that allows sellers with any type of eBay Stores subscription in the US, UK, Germany, and Australia, to put their merchandise (from eligible categories) in front of more buyers when they’re actively searching and shopping on eBay.
This service increases your item’s visibility and the likelihood of a sale. The best part: it’s a cost-per-sale model, which means you only pay if your item sells. From 14 February 2017, when you open an Anchor store, you will also get $100 credit per month to use on promoted listings.
We heard from sellers that they needed a way to get noticed, or stand out from the competition, and sell more.
We listened and Promoted Listings was born.
Since it launched in 2015, we’ve continuously improved the platform, and added new categories. Promoted Listings has high visibility, dedicated placements across the eBay shopping experience, including the first page of search.
If you have five minutes, you’ll be all set. All you have to do is select the items that you want to promote from the available categories, decide how much you want to spend (your ad rate), and launch your campaign.
To increase the chance that your Promoted Listing will be displayed, set a competitive ad rate. Do this by checking the current ad rate averages found within the Promoted Listings tool. We show your ads based on several things including how relevant the item is to a buyer’s search, your ad rate, and competing ad rates from other sellers. And remember, you only pay for Promoted Listings when they result in a sale.
There is a broad range of eligible categories and we are continuing to add more. Check out the complete list here.
There are a few different scenarios where you might want to use Promoted Listings, such as:
You can just set it and forget it, but here are some best practices if you’re looking for the best results:
You don’t have anything to lose by running tests. Since you only pay when your item sells, Promoted Listings is an easy way to boost sales.
Your Promoted Listings dashboard clearly displays how many of your items sold through Promoted Listings ads. You’ll also be able to see:
That’s everything you need to know to get started, as well as to make sure you’re getting the best results from the service. We’ll continue to report on improvements and best practices, but in the meantime, you can dive into more detail here.
First published on ebay.com, 25 April 2016