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Promoted Listings

Many of you have already heard about eBay promoted listings, and some of you are not only using the advertising service, but reaping some sizeable benefits.

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eBay Promoted Listings In a Nutshell

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Many of you have already heard about eBay Promoted Listings, and some of you , like eBay US seller Theresa C. (seller ID: Clubred97) are not only using this advertising service, but reaping some sizeable benefits.

“The return on my investments I am seeing with Promoted Listings is amazing… I would tell a seller that is hesitant about using Promoted Listings to give it a shot… you’ve got nothing to lose”

 

But let’s back up a bit for those of you who are thinking promoted what?

Promoted Listings is an advertising service that allows sellers with any type of eBay Stores subscription in the US, UK, Germany, and Australia, to put their merchandise (from eligible categories) in front of more buyers when they’re actively searching and shopping on eBay.

This service increases your item’s visibility and the likelihood of a sale. The best part: it’s a cost-per-sale model, which means you only pay if your item sells. From 14 February 2017, when you open an Anchor store, you will also get $100 credit per month to use on promoted listings.

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Why Did We Create eBay Promoted Listings?

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We heard from sellers that they needed a way to get noticed, or stand out from the competition, and sell more.

We listened and Promoted Listings was born.

Since it launched in 2015, we’ve continuously improved the platform, and added new categories. Promoted Listings has high visibility, dedicated placements across the eBay shopping experience, including the first page of search.

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Is it Hard to Set Up a Promoted Listings Campaign?

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If you have five minutes, you’ll be all set. All you have to do is select the items that you want to promote from the available categories, decide how much you want to spend (your ad rate), and launch your campaign.

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  1. Start here
  2. Select the items you’d like to promote
  3. Choose a competitive ad rate (between 1-20% of the item’s sale price). More about that here.
  4. Launch your campaign
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How Do I Know What Ad Rate to Set?

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To increase the chance that your Promoted Listing will be displayed, set a competitive ad rate. Do this by checking the current ad rate averages found within the Promoted Listings tool. We show your ads based on several things including how relevant the item is to a buyer’s search, your ad rate, and competing ad rates from other sellers. And remember, you only pay for Promoted Listings when they result in a sale.

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Which Categories are Eligible?

There is a broad range of eligible categories and we are continuing to add more. Check out the complete list here.

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When is it Best to Use the Service?

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There are a few different scenarios where you might want to use Promoted Listings, such as:

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  • To increase the visibility of your new items
  • To increase the visibility and sales of your high-selling or high-margin items
  • To sell any excess inventory or discontinued items you might have
  • To clear out seasonal items
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Do I Need To Do Anything Else Once I Set Up My Campaigns?

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You can just set it and forget it, but here are some best practices if you’re looking for the best results:

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  • Leave your campaign on so it never expires. Then you can simply pause it whenever you’d like.
  • Check your campaigns once a week, and tweak your ad rates. Prices fluctuate. To remain competitive, assess what similar inventory is selling for—on average—and set your inventory prices a little bit lower to further stand out in your category.
  • Keep testing new inventory, and keep adding new listings to your campaigns. For example, try Promoted Listings for items that perform moderately well, and see if you can convert them into top performers.
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You don’t have anything to lose by running tests. Since you only pay when your item sells, Promoted Listings is an easy way to boost sales.

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How Do I Know it’s Working?

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Your Promoted Listings dashboard clearly displays how many of your items sold through Promoted Listings ads. You’ll also be able to see:

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  • How many times your ads appeared (impressions)
  • How many potential buyers clicked on your ads
  • Your fees, based on the ad rate set for your items at the time the buyer sees it
  • How many of your items were purchased within 30 days of clicking on your ad
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That’s everything you need to know to get started, as well as to make sure you’re getting the best results from the service. We’ll continue to report on improvements and best practices, but in the meantime, you can dive into more detail here.

 

First published on ebay.com, 25 April 2016

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