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Clearing out stale merchandise can vastly improve the health of your business.

When you have new items in inventory that haven’t sold in more than three months and used items that have been around for more than six months, they can actually be detrimental to the health of your business—kind of like a blocked artery.

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Why you Should Move That Merchandise

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Clearing out stale merchandise can vastly improve the health of your business.

When you have new items in inventory that haven’t sold in more than three months and used items that have been around for more than six months, they can actually be detrimental to the health of your business—kind of like a blocked artery. Your money (or capital) is physically stuck and could be obstructing your success.

 

We suggest starting the year fresh by liquidating the items that are holding you back from your sales goals. Plus, this is the time of year when buyers are in search of sales. So take advantage of the increased demand for deals and make room for fresh inventory.

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What you can Do

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  1. Make a list of your stale merchandise. If you don’t have hundreds of listings, you probably already know which items to put on your list. If you have hundreds or thousands of items, you can visit Seller Hub and run a list of items that haven’t sold in 16 months. Or, you can look at your ratio of views to offers. If you have an item that has lots of views but no offers or questions, it’s probably time to clear it out.
  2. Set up a Sale Event using Promotions Manager. This will be much easier than reducing the price of your merchandise at the item level. Plus, it’ll expose buyers to more of your stock. You might consider running an Order Discount Offer to encourage large orders and help you more inventory.
  3. Create an ad and celebrate your sales event via social media. Letting all of your followers know about your big sale or Order Discount Offer via your social media channels is much more efficient than listing individual items. Think like a department store and create a simple Facebook, Twitter or Instagram ad that links directly to your offer.
  4. Use eBay Promoted Listings to get more eyeballs on your items. If you’re looking to liquidate multi-quantity merchandise, use Promoted Listings to get more exposure for your items. You can set up ads in minutes and boost your item visibility*. And you only pay for the ad when an item sells. If you’re an Anchor Store subscriber, you receive $100 Promoted Listings credit every month.
    Promoted Listings appear in search with the Sponsored label above the title.
  5. Donate your items to charity. If you’ve done all of the above and your items still aren’t moving, give them to charity. They’re holding you back from next-level success. Slow-moving items can be like emotional baggage. It feels good to let them go and open up the space for something that makes you feel energised.
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Tip

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You can use promotions and Promoted Listings together, for even more impact.

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First published on ebay.com, 1 February 2017

 

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