From mid June 2017, you’ll no longer be able to use active content in your listings. Find out how it affects your listings and how you can prepare for this change.
From mid June 2017, you’ll no longer be able to use active content when creating your listings. This is to help make sure your listings perform optimally on mobile devices, improving the shopping experience and helping you sell more. Use eBay tools or third-party partners to replace any active content in your listings.
Watch our video for an overview of how Active Content impacts eBay listings and how to prepare for the changes.
We’re making these changes to improve the overall buyer experience on eBay. By removing active content from your item descriptions, your buyers will benefit from faster load times, listings that are easy to navigate from mobile devices and a more secure marketplace.
|Active content can cause:||the benefits when removing active content:|
|Longer page load times||Faster page load times|
|Possible security risks||A more secure marketplace|
|Prevention of purchases on mobile||Optimisation for mobile devices|
eBay has a number of built in tools where you can see what your listing looks like with and without active content. You can find these tools at the top of the description on your item page or at the top of your description when revising your listing.
When revising or creating your listings, we'll also alert you to active content in your listing and provide guidance to help you fix it.
From June 2017, we're launching an item description checker for store subscribers. You can access this here and it will give you an overview of any listings which contain active content and guidance on how to remove the active content.
Alternatively, you can use the free i-ways tool to find details on the types of active content contained in the listing as well as other recommendations to make the listing more mobile-friendly as over half of all sales on eBay happen on mobile devices.
If you’re using active content in your listings, we’ve developed some alternatives for you as well as provided some example code which will let you include similar features in your descriptions without the use of active content.
Image Galleries or Photos
Use our standard gallery feature to upload up to 12 photos and order them as you like (up to 24 pictures if you're listing in the Vehicle Parts & Accessories category). Adding more images can help increase your sales. Our gallery includes handy buyer features such as zoom, so make sure your pictures are of good quality and contain no watermarks. Click here for more information on this tool.
We're working on being able to embed and play videos directly from listings in the near future.
Example HTML code to link out to a product video hosted on an allowable video hosting site:
<a href="https://videosite.com/DUMFF7ekbvw" target="_blank">See the product in action.</a>
Example HTML code to link an image to a product video hosted on an allowable video hosting site:
<a href="https://videosite.com/DUMFF7ekbvw" target="_blank"><img src="http://imagesource.com/yourimage.jpg"></a>
Read our Links policy for more information on what video content is allowed in an eBay listing.
You can specify compatibility for Vehicle Parts & Accessories using the existing eBay parts compatibility feature in the listing flow or via API. Alternatively, embed a simple HTML table to give the complete list of compatible products.
Note: Using an HTML table will not make it possible for buyers to find your specific product through the standard search functions. Click here for more information on how the compatibility feature works.
Freight Shipping Calculator
It is possible to used tabbed panes through the use of HTML and CSS code. This is not recommended as they're not mobile compatible and create an undesirable buyer experience. Our tests have shown that tabs have less than a 3% click through rate by buyers. Instead of creating tabbed panes to organise information over multiple pages, such as postage, payment methods, returns and contact information, we recommend using the options available in the listing flow to create the most complete listings which work best across all devices.
If you still have reason to create custom tabbed panes, create them by using only HTML and CSS. Below you'll find an example code to create a four-tabbed pane. You can cut and paste this code into the HTML tab in your item description when you list.
eBay and iWays offer a free tool to create simple listing templates. The Free Template Creator lets you either update all your listings at once or you can download the HTML code to use in your templates.
Keep an eye out for eBay's regular email notifications letting you know which of your listings contain active content.
|Removed Element||Use Instead|
|<strike>||CSS, <st> or <del>|
Seller Hub is a free tool for all store subscribers to manage their business! It combines all of eBay’s seller tools in one location - from creating your listings to managing the returns process. It shows you valuable analytical information including traffic to your listings, number of views or watchers and provides recommendations to help you make informed decisions and grow your eBay sales. Click here to access Seller Hub.
Starting in June, 2017 active content will no longer load or be visible to buyers in your item listing.
We have a few built in tools to help you check your item descriptions for active content. Read about how to use these tools here.
Replace all active content using plain text, HTML5 and CSS, or use existing eBay features. If you use a third-party template we recommend you speak with your provider.
For some of the common features you might be using which contain active content, we’ve developed some alternatives for you.
We allow links to external CSS, however, if the external CSS contains any script tags or active content, it will be blocked. For page performance reasons, we do not recommend externally-hosted CSS.
You can still brand and customise your storefront and listings, but you'll have to do so without active content. You can get many of the same customised features by using HTML and CSS.
Links that direct customers to a site other than eBay won’t be permitted, except for selected links to: